Sales Blog

‘I have learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel’      - Maya Angelou Most sales training is based on closing the deal, getting the customer to sign the dotted line and immediately looking for the next contract. While this is obviously important, it’s not the be all and end all in sales. What you do after signing a customer or client is just as, if not more, important. A customer’s impression about your customer relations is paramount. One Oracle study even estimated that 9 in…

How Badger Maps Can Help Tackle Them Being an outside sales rep directly means that time is money and your salary is strictly intertwined with both prospecting and closed sales deals. There are some common challenges for Sales Reps.  Spending countless hours in the car, finding a parking spot and navigating in unknown areas is the source of many a salesperson’s sorrows. Basically, it negatively affects your ability and capacity to sell effectively. Most sales representatives rely on Google Maps, MapPoint or other similar planners to create their daily routes and schedules, but too often these apps fail at…

Too often, salespeople get unfairly stereotyped as pushy, aggressive, and bad listeners; it is these misconceptions that often can lead to having a phone hung up on you mid-sentence or a door shut in your face. Any successful salesperson knows, however, that this cliché is incorrect and fruitless when trying to sell a product. Luckily, the way business is being done is changing rapidly, allowing many salespeople to finally shake the negative “used car salesman” vibe. But before you begin to celebrate, realize that changing business practices also means changing or fine-tuning some of your sales tactics, thus requiring a new…

Steve Benson, Badger's CEO, sat down with Brian Burns, host of "The Brutal Truth About Sales & Selling" podcast to discuss his journey from outside sales rep to CEO. What's your sales backround? I started at IBM and went through a year long sales training program. They partnered new reps with grizzled veterans for a year, so you could see how the professionals operate. It was a great experience. I feel like every new sales rep should get that kind of guidance because it's a daunting career, especially at the beginning. I mostly sold b2b services with IBM. My…