Accelerate Field Sales

Planning, routing, scheduling. Badger increases closed deals by taking the pain out of the sales process.

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Imran Rafique


“One of our reps just landed a new customer he had driven by countless times that will be a $45k yearly account because he was using Badger.” See how more of our customers use Badger ›

See Your Customers in Color

Focus on and uncover your best opportunities

  • Reps need to analyze and visualize their customer data on a map because a customer's location is important
  • Maximize revenue in your territory by having a better strategy to manage your relationship with your most important customers
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Colorize and filter your customers on a map by key metrics like sales volume, customer type, or next step due date.

“Badger is the first application that bundles all of the 'in-a-perfect-world' capabilities into one sales tool.”

We can show leads for any keyword on a map, then you can add those leads to your accounts.

Sell More with Badger Lead Generation

Badger finds you new customers in your territory

  • It's hard to find good new leads, with Badger you can hunt new leads down by location - and know where leads are when you are in the field
  • Want to see where a specific type of prospect in an area? Badger can do that. Whether you sell to Dentists, Construction Companies, Restaurants, Cardiologists, or Gas Stations, Badger knows where they are and can overlay them with your customers on the map. And when you find a good prospect, you can save it
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A handful of our customers… You’re in good company

Plan Better

Automatically optimize your schedule to get more meetings and sales

  • It's hard to schedule an efficient day with a calendar, a map, and your customer data all in different programs. With automated territory management from the Badger Planner, sales reps can get the busy work of managing a sales territory done automatically. Stop driving so much and spend time getting things done. Reps reduce driving time by 20% and increase productivity by 25%.

Map your Customers

CRM Integration

Calendar Integration

“We saw a 30% increase in CRM usage once the reps started using Badger.”

Lara Thomas


Adjust to changes in your schedule

Badger lets you adjust to changes in your day quickly to stay on top of everything

  • Customers cancel and reschedule meetings last minute which causes wasted time
  • Get a Map of your customers and territory at your fingertips
  • Build and make adjustments to your routes to get more meetings on the fly in the field
See more features ›

"We rediscovered old accounts that had been deemed inactive as well as new places that nobody knew about. Opportunities were right down the street but we just didn't know about them. After Badger, we now sell 20% more product."

Bruce Aiken, Regional Business Manager for Alere Home Monitoring

The Best Alternative to Streets and Trips and MapPoint

With Microsoft no longer supporting Streets and Trips or MapPoint, Badger is here to save the day. With Google-powered maps, Badger is always up to date with live traffic on your iPhone, Android, and iPad.

See how Badger compares to Streets and Trips and MapPoint ›
“Sales route planning software like Badger Maps can minimize unproductive travel time for your sales team, improve employee productivity and reduce travel costs.”

See Badger in Action

Check out our full walkthrough of the Badger Map