Lead Generation

Before salespeople even start getting into the mindset of talking to prospects, they first need to devise a well-thought-out prospecting strategy to find them.  Finding prospects can be tough and without a clear plan on how to attract them, salespeople will continuously find themselves with an empty pipeline as they look to boost their sales numbers. When gold was discovered in California in the mid-19th century, people came from far and wide in search of the precious metal. In order to find it, they first had to engage in prospecting tactics to have the best chance of claiming their bounty. ....

“Who has time for reading?” You may ask yourself every time you come across an article like this. Well, let me give you some names… Bill Gates reads more than 50 books per year. Elon Musk learned how to build rockets by reading books. Warren Buffett reads 5 to 6 hours a day. And the list just goes on and on. They are obvious proof that success is closely linked to reading. If they can make time for it, you can too. Here’s a list of the 50 best sales books of all time organized by categories. Pick up the right ones....

60% of the time the average person spends online is on their mobile device. Mobile devices have changed how we live our lives, how we interact with one another, and how we generally act and behave as a society. It’s not a secret that every aspect of our lives has been changed by mobile. Savvy business owners have caught onto this. Since everyone is dependent on their mobile devices for many of their day to day tasks, businesses are taking advantage of this demand and are proactively taking steps toward advertising their product or services directly to those devices. As....

Prospecting emails can be very effective when done right and could lead to millions of dollars in your pipeline. However, the majority of sales prospecting emails sent remain unopened or unanswered. This happens because the salespeople give their prospects a bad first impression by making common email mistakes. In field sales, this will make-or-break your chances of getting a face-to-face meeting. Here are some of those mistakes and how to fix them. 1. Tricking People into Opening Your prospect is probably receiving over 50 emails a day from other salespeople. It's hard to stand out and capture their attention. The....