Psychology

Unlocking your Social Brain to Grow Sales
Unlocking your Social Brain to Grow Sales How can we increase our social awareness to interact with others in a more efficient, inspirational and influential way? In today’s interconnected world, collaborating well with other people is an increasingly important skill. One way of thinking about our social interactions is to use the SCARF Model, which can help us make those interactions more successful. David Rock’s SCARF Model is a summary of important neuroscientific discoveries about the way we interact socially. The model is built on three central ideas: 1. Your brain treats social threats and rewards with the same or even greater intensity as physical threats....
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