Sales Process

What is a Unique Selling Proposition and How to Create and Sell One
What is a Unique Selling Proposition and How to Create and Sell One What Is An USP?  How many times have you stood between two seemingly identical coffee shops, unsure of which you should go to for your morning fix? It’d be easier to decide if one had a distinctive edge. Your choice here will be based on that coffee shop’s "unique selling proposition", or USP. What is a USP? A USP is a statement of the central features that differentiate your product from homogenous competitors, and pulls clients in. In saturated markets, prospects will likely have a hard time deciding between options. Your job is to assist them by having an obvious....
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The Truth Behind Your Buyers’ Expectations in B2B Sales
The Truth Behind Your Buyers’ Expectations in B2B Sales We know that B2B selling can be challenging especially with so many competitors with similar products. As competition gets tougher and products start to lose their unique attributes, you will need to come up with new sources of value for your buyers. Identifying the rational and emotional elements that impact a B2B sell is the first step to come up with a value added proposition. In this article you will find out what makes B2B sales different and why you should approach them in a different way than B2C. Additionally we’ll show you the categories where you can level-up your....
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11 Essential Outside Sales Tools
11 Essential Outside Sales Tools Outside sales isn’t easy. You have to find customers and prepare for meetings. Book flights and find prospect’s offices on location. Your schedule tends to change at last minute. Presentations rarely go as planned. When you talk to a lead over email, you have all the time in the world to prepare an answer for a tricky question. Outside sales reps need to come up with an answer in seconds. And they have to sound charismatic and persuasive while they do it. No big deal, right? Thankfully, there’s no reason to go through your day empty-handed. High performing sales teams....
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5 Tips for Creating a Killer Sales Pitch
5 Tips for Creating a Killer Sales Pitch One of the most effective strategies for your sales team to increase close rates is developing a killer sales pitch. A sales pitch is the foundation that you and your sales team will use to convince a buyer to purchase or acquire your product or service. The sales pitch plays a critical role in helping a salesperson obtain buy-in from their target market. However, developing an effective or “killer” sales pitch relies on your ability to identify the specific needs and pains that influence your target market. 1. Determine the Target Audience Every sales pitch is should be customized to....
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7 Habits of Highly Successful Salespeople
7 Habits of Highly Successful Salespeople Becoming a successful salesperson is not as easy as it sounds – it takes hard work and serious commitment to prosper financially. “Successful people maintain a positive focus in life no matter what is going on around them. They stay focused on their past successes rather than past failures, and on the next action steps they need to take them closer to the fulfillment of their goals rather than all the other distractions that life presents to them,” says Jack Canfield, American author and motivational speaker. Success can only be attained by maintaining a structured life. You should leave room....
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