Category: Featured

Just-in-Time Sales Training: What It Is, Who Needs It, and Why

The phrase “just-in-time” is used quite frequently in sales, but the term is more than just a buzzword. It’s an increasingly popular sales training strategy in B2B sales that’s changing the way sales leaders coach and sales reps sell.

Read ahead to learn what ‘just-in-time’ means, why you need it, specific scenarios where it can drive change, and how to implement it in your organization.

Continue reading “Just-in-Time Sales Training: What It Is, Who Needs It, and Why”

Sales Enablement: The Best Sales Collateral for Closing Deals

When contemplating sales enablement, many business leaders immediately think of training and coaching. In reality, however, a successful enablement initiative also requires effective use of technology and for salespeople to be provided with the right content at the right time, in order to carry out their role to the best of their ability.

Essentially, this means that your sales collateral – the materials you produce to assist your sales team – can go a long way towards deciding how successful your enablement strategy is. In this article, we explore the different types of collateral that empower reps and allow them to boost their sales performance.

Continue reading “Sales Enablement: The Best Sales Collateral for Closing Deals”

How Visual Lead Scoring Increases Sales

These days, the success of your sales department rests largely on your online marketing strategy. If your team has trouble hitting their numbers each quarter, a strong online marketing campaign will help reactivate inactive customers and convert new ones.

 

Lead scoring is one of the easiest and most effective ways to grow your customer base. You can cater your marketing techniques to the client, whether you sell kid’s clothes  or high-end cigar accessories for distinguished businessmen. Lead scoring helps define a customer’s intent to buy using metrics such as page views, downloads, filling in pop up email forms, and more.

Continue reading “How Visual Lead Scoring Increases Sales”

The Ultimate Tech Stack for Field Salespeople

Click here to view our interactive infographic!

(Scroll over each logo to read the description, click each logo to be redirected to the app’s web page.)

 

These days, it’s impossible to be on top of your game without the help of apps designed to help you sell. Think of these apps as your personal team; they’re here to stay by your side throughout the day and take care of your tedious tasks. So the next time you surf the app store, make sure you’re assembling the right team on your mobile device.

But where do you start? How do you know which apps are going to give you a headache and which apps are going to provide the assistance you’re looking for? It’s tough to determine a comprehensive set of apps that take care of your every need. So, we did it for you. After researching popular apps that are best fit for field salespeople, we’ve created your ultimate tech stack.

Continue reading “The Ultimate Tech Stack for Field Salespeople”

How Legendary Salesmen Could Have Used A Route Optimization App

Sales is something that takes tremendous skill, and sometimes, even natural born talent. Many of the salespeople on this list used a combination of both to dominate their industry at the time. In our digital age, we are fortunate enough to have technology that revolutionizes business everywhere: sales software. Specifically, the route optimization app (ROA). ROA is the perfect tool for making the most out of your time, especially for a salesperson who is hitting the pavement hard. Although these sales people were stellar, they could’ve done even better with routing software.

Continue reading “How Legendary Salesmen Could Have Used A Route Optimization App”

How A Business Can Leverage An Outside Sales Network To Make More Sales

meeting-1184892_1280

Outside and inside sales representatives have the same goal – sales. Nevertheless, a day in the life of an outside sales rep is very different from a day in the life of an inside sales rep. Inside sales reps work from the office, make sales inquiries over the phone, and schedule demos via Skype or other conferencing tools. Outside sales reps visit clients and prospects at their business locations.

Continue reading “How A Business Can Leverage An Outside Sales Network To Make More Sales”

4 Tips for Improving Sales and Marketing Communication

workplace-1245776_1280

Historically, sales and marketing have struggled to work together. And it’s no secret that tension, and sometimes even resentment, exists between the two departments. This disconnect is often deeply ingrained in corporate culture, manifesting in the form of departmental silos and a lack of communication.

 

A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, most organizations are pretty adept at recognizing that there is a problem and developing piece-meal solutions. The challenge is identifying and enacting a strategy that promotes enduring change within the company.

Continue reading “4 Tips for Improving Sales and Marketing Communication”

7 Ways To Improve Email Open Rates

envelope-1829488_1280
Is your email fighting for attention in your prospects inbox? Does your email have what it takes to stop prospects in their track? If you’re wondering why your emails don’t do well, they might still need some work. In this article, I am going to share some of the best tips to improve your email open rates.

Ready to learn how to increase not only your open but your reply rate as well? Then keep on reading.

Continue reading “7 Ways To Improve Email Open Rates”