Sales Tips

Golf Lessons You Can Apply In Targeting Your Sales Goals
Golf Lessons You Can Apply In Targeting Your Sales Goals If you’ve watched major golf tournaments over the years, you’ve probably seen how quickly everything can go from on track to suddenly off the rails. One bad shot and your favorite golfer is hopelessly stuck in a sand trap, their score for the entire round of golf in jeopardy.  The life of a salesperson isn’t much different when attempting to meet their sales goals.  Think of every round of golf as a sales quarter for an Account Executive.  Quotas that we set at the beginning of a year for each quarter help to ensure that we hit the overall revenue....
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Why Small and Medium-Sized Businesses (SMBs) Require a Different Sales Process
Why Small and Medium-Sized Businesses (SMBs) Require a Different Sales Process You know that not all B2B customers respond to the same sales pitch. Each prospect poses a unique set of challenges because they each have their own buying process and specific needs. For this reason, the sales strategies you apply to larger organizations versus small and medium-sized businesses (SMBs) should be different.  SMB selling has its own set of rules because SMB buyers tend to want more insight, reassurance, and information before they are ready to make a purchase. For SMB sales, buyers want to take the time to learn all they can before making a decision. A mistake with....
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How To Sell With Sensitivity In Challenging Times
How To Sell With Sensitivity In Challenging Times What weird and uncertain times we are in! Especially for field salespeople. The pros who live for the road, popping in on clients, building on relationships, closing deals. Being trapped at home can truly feel like a cruel and unusual punishment. But things are different now. Our world is shifting. It is not business as usual. People are afraid. Afraid of getting sick, losing money in their retirement, not having enough to eat, not being able to pay their mortgage, spending money, etc.      It’s times like these in which even the most committed sales professionals might think: “I....
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4 Ways to Bridge the Gap Between Marketing and Sales
4 Ways to Bridge the Gap Between Marketing and Sales In any company, the sales and marketing teams are the most important players when it comes to getting more customers and closing more deals. So, it’s important to ensure both teams can work together to successfully push customers through the sales funnel. However, the sad reality is that many marketing and sales teams fail to maintain a healthy relationship and often have communication problems. And guess what? This doesn’t benefit anyone. So what’s the solution?  Companies need to bridge the gap between their marketing and sales teams. Good communication between these two entities will help create a powerful brand and....
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How Sales Can Increase Customer Satisfaction
How Sales Can Increase Customer Satisfaction You read the title right. Customer satisfaction can increase sales, but a great sales strategy can also improve customer satisfaction. It’s a two way street.  In order for the above to hold true, you need to truly know your customers. When you really understand who your target market is, you are better able to cater to their needs and wants.  If you understand how and why your product or service adds value to clients, selling won’t feel like selling. This will improve customer satisfaction because, at the end of the day, there is no better sales strategy than providing customers with the exact solution they need. ....
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