Badger Blog

4 Ways Meditation Helps Salespeople

Meditation helps sales

Meditation is a taboo topic in sales. No one likes to admit that they need a break, a chance to really center themselves. Salespeople need meditation more than most people, given how stressful a career in sales can be. Centering yourself keeps your mind from scattering in different directions, allowing you to truly focus.

A lack of focus is the biggest hurdle keeping reps from hitting their numbers.  Meditation allows you to direct your mental and emotional energy towards your goals, instead of distracting you from accomplishing them. Like all good things, it takes time and practice to make meditation work for you.

The mental and emotional health benefits of meditation directly correlate to being productive and handling stress on the job – which is essential for anyone in sales. If you’ve had a quota, you know what stress is. Dedicating part of your day to quieting your mind and centering yourself will create surplus benefits in other areas of your life, helping you sell more as a result.

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The Ultimate Tech Stack for Field Salespeople

Click here to view our interactive infographic!

(Scroll over each logo to read the description, click each logo to be redirected to the app’s web page.)


These days, it’s impossible to be on top of your game without the help of apps designed to help you sell. Think of these apps as your personal team; they’re here to stay by your side throughout the day and take care of your tedious tasks. So the next time you surf the app store, make sure you’re assembling the right team on your mobile device.

But where do you start? How do you know which apps are going to give you a headache and which apps are going to provide the assistance you’re looking for? It’s tough to determine a comprehensive set of apps that take care of your every need. So, we did it for you. After researching popular apps that are best fit for field salespeople, we’ve created your ultimate tech stack.

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10 Tools to Help You Discover & Engage With the Right Prospects

Do you struggle with prospecting for high-quality leads? Well you’re not alone as it can be extremely challenging. In fact, a majority of salespeople agree that prospecting is the most difficult part of the sales process  so there’s no surprise that 68% of companies struggle with lead generation. Although finding high-quality leads presents a challenge, there are many emerging technologies which are helping companies excel at prospecting.

If you didn’t already know, sales technology can give your sales team the boost they need to stay competitive. Even if you’re already using a CRM, supplementing your sales stack with additional tools can have a positive impact on your bottom line. In fact, high-growth sales teams typically have five solutions in their technology stack. In today’s ultra-competitive market it’s no surprise that top-performing sales teams leverage nearly 3x more sales tools than underperforming teams.

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Best Apps For Outside Sales Reps


If you’re a sales rep, you have an incredibly hectic life. Working in outside sales is a crazy busy job that requires a lot of planning and effort to make sure things run smoothly. One thing that can get you ahead is having the best apps for outside sales reps.


There’s no question that you have a massive load to keep track of on a daily basis, so it’s essential  to stay organized. Since a typical day would most likely include travel, information management, productivity, and routing, we have compiled a list of apps that can help get the job done.


Travel: A single day can require a lot of travel plans to keep track of. These apps will help you keep track of the chaotic world of transportation.

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Sales for Beginners: 6 Best Tips You’ll Ever Need

Sales for Beginners- Tips with badger maps

For every business organization, Sales is the most important division, their favorite child, regardless of what the bosses say. After all, that’s the department that brings in the customers and makes the cash register ring.

While others may envy the attention and praise sales reps receive, Sales isn’t without its fair share of headaches. The pressure to meet an intimidating quota month after month can quickly get intense.

Are you a novice just starting out in sales and feeling the pinch? Wondering how to have an impact in sales meetings and close more deals? Here are six tips that form the foundation for successful selling.

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Keys to Success in Sales from an Expert

Keys to Success in Sales

Getting Started in Sales

Everyone is completely inexperienced and green behind the ears when they start in sales. Don’t feel discouraged if at first you aren’t great at selling. It’s a skill like any other and it takes time to learn what works for you and what doesn’t. You can’t play an instrument if you haven’t practiced, but once you take the time to learn it becomes enjoyable and easy. Ray, Director of Sales at a packaging company, describes his first experience as if remembering a bad nightmare.

“When I had my first call I was so nervous because I felt totally inadequate in my product and skills. I had such anxiety that it took me two hours to get out of the car to ask the receptionist for the business card of the packaging buyer. Finally, after several calls like that I said screw it, either they like me or they don’t or I fall flat on my face on my call and took an I don’t care (even though I really did) attitude. This was an important milestone for me.”

Now, with over 20 years of experience, Ray has become a veteran salesman. He knows exactly what you need to succeed. He has learned a lot in over 20 years and has an impressive track record, from entry level field salesman to closing deals with Fortune 500 companies that helped them save hundreds of thousands of dollars each month.

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Evolution of Sales Technology

New Tools, Better Sellers

Salespeople constantly adopt new technologies to make sales more strategic and efficient. These technological developments disrupt the sales system and equip sales reps with more tools to best optimize their performance. Currently, modern sales technology continues to change every stage of the sales process and the way reps engage with customers. 

Yet, this isn’t a new concept. Here’s an example: the invention of the telephone in 1876 along with an ancient manuscript, the phone book, created telemarketing, the most revolutionary sales process of the time. However, cold calling is now an outdated concept. Younger generations tend to ignore calls from unknown numbers and no longer use voicemail. Even further, governments have extensively started to regulate cold calls. For example, the US Federal Trade Commission created the “Do Not Call Registry” to restrict unwanted calls from cold calling systems. From the invention of the printing press to modern data analytics, it’s important to remember past developments so that we can successfully prepare for the future of sales technology.


Check out this handy timeline mapping the evolution of sales technology:

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How to Use Psychology in Sales

psychology of sales

Stuck on how to angle your next pitch? This article is for you! Buyer psychology plays a huge role in how your audience receives your sales message. You can sway the odds in your favor by remembering some key elements of the psychology of sales.

But how do you use the psychology of sales to target people’s psychological triggers and influence them to buy? Instead of asking yourself what consumers want in a product, think about what they want in life. There are 6 psychological triggers to keep  in mind during a sales pitch.

1. People Want to Avoid Pain or Hardship

Your pitch should focus on how your product will make their lives easier. Humans are inherently lazy creatures, making convenience a big selling point. Your job is to make people aware of how their lives will get easier after owning your product (in a personalized way). Convenience and ease are enticing qualities because they allow the consumer to do what they have to do in less time, giving them more time to spend on the things they want to do.

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Leads for your Business – How to Target the Best

dartboard with leads for your business written on it

Lead Generation

Targeting the best leads for your business is crucial.  Sales reps need to generate leads in order to continue growing revenue for their company.  It’s easy to follow the right leads by taking into consideration who fits into your target market.  If you focus on people who aren’t a good fit for your product or service, they will waste valuable resources.

How to Find your Target Market

The first step you should take in targeting leads for your business is researching your target market. Identifying your target market is a very complex process that varies for every company. Many companies, however, tend to go after too large a chunk of a certain market.  If you don’t have enough focus with your approach, it will be difficult for you to truly captivate anyone in a consumer group. Targeting too many people requires broad, general messaging that will not speak to your specific audience. Find a narrow target for your product so you can project the distinct value it provides for them.

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Top Stress Management Techniques for Salespeople

Top tips for stress management

In today’s age of advanced technology, the realm of sales has become increasingly competitive. Whether you’re a field sales rep, account manager, or even a CEO, your list of responsibilities ranges from maintenance of potential and existing customer relationships to overseeing the entire sales operation. With all of these responsibilities to juggle, it’s no mystery as to why salespeople are experiencing high levels of stress. So how can sales agents rise above to persevere and optimize productivity? Here are the top stress management techniques for salespeople of all positions to handle their many duties.

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