Sales Blog

Salespeople spend only a fraction of their time in front of customers, according to the latest research.  So where does their time go? Boring admin duties, responding to emails, and manual route planning are all things that can be massive time consumers.  When it comes to route planning, sales route optimization is something that can make all the difference. Sales route optimization is the sweet science of calculating the most efficient way to travel between multiple locations. When done correctly, sales route optimization will: Minimize the overall travel time Reduce fuel costs Increase your number of meetings in a day....

Is your field team looking to rev up new deals with strategic accounts? We’re bringing together strategic account planning and account mapping with Prolifiq and Badger Maps.  Prolifiq brings strategic account planning to your Salesforce CRM. Create and execute new strategic plans that help you get bigger and better deals.  Badger Maps allows you to map and route all your accounts in Salesforce. See all your strategic accounts on an interactive map, spend less time planning, and get more meetings.  Read on to discover how using Prolifiq and Badger Maps together will allow your sales team to be strategic, save....

Smoothly integrating your existing customer relationship management system (CRM) with your preferred route planning software is crucial in identifying efficient routes for your field sales or service team. Why?  Because linking these two systems provides you with access to real-time customer data and insights, allowing you to plan and execute your routes more effectively. You can prioritize visits based on customer value, schedule appointments that align with optimal routes, and reduce travel time and costs. Let’s take a look at the 7 best practices you should keep in mind when integrating your CRM with a route mapping tool.

Over the past twenty or so years, sales have undergone a gradual shift from being largely instinct-based to becoming heavily data-driven.  Advancements in sales technology such as CRM systems, sales analytics platforms, and more have given sales professionals the means to leverage data to extraordinary success.  Without knowing who to sell to, which products are the most popular, or how consumers are engaging with your company, you’ll quickly flounder under the pressure of selling to random people who may or may not be interested in your product.  That’s why sales metrics are so important. In this guide, I’ll delve into....