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Consider this: Most salespeople are so focused on the next deal that they're quietly destroying the ones they already have. Known as the Small Biz Lady and host of the SmallBizChat Podcast, Melinda Emerson joined host Steve Benson on Outside Sales Talk to share her philosophy on consultative selling. With 20 years of entrepreneurial experience and a client roster that includes Fortune 500 companies, Melinda makes a compelling case that the salespeople who win long-term aren't the sharpest closers - they're the ones who listen best, protect their customer relationships fiercely, and think two or three sales ahead. Here are…
Most salespeople lose deals long before they ever make their pitch - and they don't even know it. Bestselling sales author and CEO Ian Altman joined host Steve Benson on Outside Sales Talk not once but twice. Across both conversations, Ian dismantled the "always be closing" mentality, revealed why elite salespeople need to train like athletes, and laid out exactly what B2B buyers are silently evaluating before they ever say yes. Here are the biggest Ian Altman sales insights distilled from both interviews. Check out and listen to the full Outside Sales Talk episodes Targeting Leads That Actually Close…
When Anthony Iannarino joined Steve Benson on the Outside Sales Talk podcast, the conversation went straight to a problem most sales organizations won't admit they have: they've stopped preparing to compete. Anthony is a bestselling author, international speaker, and the founder of The Sales Blog - one of the most widely read sales resources in the world. His book Eat Their Lunch is built entirely around competitive displacement, and his argument is simple: sales is a zero-sum game, and the reps who pretend otherwise are the ones losing. Here are the biggest Anthony Iannarino sales insights from the interview.…
If you’re a field salesperson, especially in the pharma or medtech industry, wondering how to build a thriving, long-term career - especially in an industry where access, margins, and competition are constantly shifting - you’ll want every insight from this conversation. In one of the best episodes of Outside Sales Talk, host Steve Benson sat down with medical sales veteran Mike Hayes - 30+ year field sales expert, podcast host of Get Hired in Medical Sales, and career coach who's worked with industry titans like Johnson & Johnson, Glaxo, Novartis, and Merck - and extracted pure Mike Hayes sales…
If you’re in medtech sales management, medical device territory planning is the highest-leverage activity you can invest in this quarter. Don't believe me? Consider what optimized territory alignment consistently delivers for medical device teams: 15% higher sales objective achievements57% increase in prospect meetingsIncrease relevant data collection by 14% On the flip side, 2 - 5% of revenue disappears every year due to poor rep-to-territory match and alignment. Here's the truth: medical device sales reps operate in one of the most complex selling environments in the B2B space. They navigate hospital systems, coordinate with OR schedules, and build long-term relationships…
