Relationship Management

6 Ways to Optimize B2B Lead Generation for Outside Sales
6 Ways to Optimize B2B Lead Generation for Outside Sales Lead generation is one of the most critical components of outside sales. Fresh leads are the lifeblood of any successful outside sales operation and to keep it running smoothly, you need to know how to not only acquire a large number of leads but to attract high-quality ones that have high probabilities of conversion. So with that being said, we’ve brought you some of the best ways to optimize B2B lead generation and the best practices to get you started.
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5 Ways to Leverage Technology for Smarter Customer Visits
5 Ways to Leverage Technology for Smarter Customer Visits The digital revolution has transformed every aspect of how a sales rep operates.  This is especially true when it comes to sales and customer visits. As technology continues to evolve at breakneck speed, leveraging the latest sales tools and technology for your customer visits is no longer an option.  In many ways, it has become a necessity for staying ahead of the curve as innovation is the key to outperforming your competition.  So let’s check out 5 surefire ways to leverage technology for smarter customer visits.
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Mastering Sales and Marketing Alignment: 5 Tips for Success
Mastering Sales and Marketing Alignment: 5 Tips for Success Historically, the collaboration between marketing and sales teams has faced its fair share of challenges. The disconnect between these teams is often deeply ingrained in the corporate culture, manifesting in the form of departmental silos and a lack of communication. A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, organizations are increasingly recognizing the need to bridge the gap and are actively seeking solutions.  The real challenge lies in identifying and implementing a strategy that not only enhances sales and marketing collaboration but also brings about lasting, transformative change within the....
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Best Strategies for Dealing with Difficult Customers
Best Strategies for Dealing with Difficult Customers Tired of dealing with demanding customers that take up your time with their complaints? Read on to discover how to identify difficult customers and learn how to keep these customers happy and avoid trouble.  Your reaction is key to your company’s reputation, that's why it is important to know how to handle these situations to deliver a good experience and don’t lose any customers. 
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The Dynamics of Face-to-Face VS Phone Interaction
The Dynamics of Face-to-Face VS Phone Interaction Modern technology is increasingly evolving and competition is more fierce than ever. To stay competitive, companies cut costs wherever they can.   In sales, calling people rather than meeting them face-to-face is as a great way to save money. Saving money on gas and vehicle costs can be beneficial to your company’s bottom line. But at what expense? To determine the right selling strategy for your company, you should consider the dynamics of face-to-face versus over-the-phone interactions with customers.
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