Whether you’re a salesman or a CEO, one thing’s for certain: your data matters. Without knowing who to sell to, which products are the most popular, or how consumers are engaging with your company, you’d quickly flounder under the pressure of selling to random people that may or may not be interested in you.
That’s why sales metrics are so important--they tell us if our company’s sales and marketing tactics will help it succeed.
But, wait, what are sales metrics and how can I use them efficiently? Well, let’s see: