Sales Management

Question: Besides their status as the largest companies in their respective industries, what do Caterpillar, Microsoft, and Staples have in common?  Caterpillar manufactures countless types of industrial heavy machinery, Microsoft is famous for its suite of tech-focused solutions, and Staples provides a myriad of office supply essentials. So where is the similarity?  Answer: Each of these business giants have achieved their massive success by selling their products to other businesses - they are B2B sales masters. Whether you're a startup looking to scale or an established enterprise looking for new avenues of revenue, understanding the ins-and-outs of B2B sales can…

Creating a winning, high-converting sales funnel with quality outreach and engagement can transform how you move potential customers from awareness to action to loyalty. By carefully examining each stage of the funnel, you’ll not only drive higher conversions but also improve your retention rate.  Creating a winning system that moves prospective customers from awareness to action quickly can be tricky. That’s why I’ve broken down this process into multiple actionable steps, helping you tailor the best converting sales funnel possible for your situation and industry.  Whether you’re new to funnel optimization or just looking to refine a few sales funnel…

Finding a balance between motivating and micromanaging your sales team can be a challenge as a sales manager.  Overcoming this is essential to ensure your team stays on target while avoiding the pitfalls of excessive oversight that can hinder sales growth. Fortunately, you can rely on sales management software to amplify your impact and streamline operations. Every great sales manager, and their sales team, can benefit from a variety of different software that include CRM tools, communication tools, route planning tools, and much more.  I’ve researched the best sales management software on the market today, while also personally speaking to…

Over the past twenty or so years, sales have undergone a gradual shift from being largely instinct-based to becoming heavily data-driven.  Advancements in sales technology such as CRM systems, sales analytics platforms, and more have given sales professionals the means to leverage data to extraordinary success.  Without knowing who to sell to, which products are the most popular, or how consumers are engaging with your company, you’ll quickly flounder under the pressure of selling to random people who may or may not be interested in your product.  That’s why sales metrics are so important. In this guide, I’ll delve into…