Communication

Historically, the collaboration between marketing and sales teams has faced its fair share of challenges. The disconnect between these teams is often deeply ingrained in the corporate culture, manifesting in the form of departmental silos and a lack of communication. A Forrester study found that only 8% of B2B companies have tight marketing and sales alignment. Even so, organizations are increasingly recognizing the need to bridge the gap and are actively seeking solutions.  The real challenge lies in identifying and implementing a strategy that not only enhances sales and marketing collaboration but also brings about lasting, transformative change within the....

Writing effective sales emails is no small feat, but there are a ton of benefits to reaching out to potential leads via email as opposed to social media or other forms of communication. Let’s get into why sales emails are so important for your business. 

A cohesive sales team places the growth of the company before their own growth. Not only are individual and group goals being met, but everyone feels like they have contributed to the team’s overall success.  Having a cohesive sales team means that your individual reps are going to focus more on the group and company’s goals, at times more so than their own quotas. That means the company makes more money and progresses.  As a sales manager, you are going to want to build a team that not only meets the expected revenue goals but also has good communication and works....

Communicating with your customers is often the key to business success. Your insights, tactics, and strategies might be first class, but if you can’t communicate them to your audience, you will be stuck in coach. Poor communication can negatively impact the bottom line. There is no clear way to know, but one estimate claims that 4 billion dollars are lost annually in the USA alone because of inefficient communication. On top of that, handling these issues has become more challenging with the current global pandemic. With so many restrictions, such as a lack of in-person meetings, your business must improve....