Interviews

Expert Interview: Why your Sales Team Needs a Sales Database
Expert Interview: Why your Sales Team Needs a Sales Database Q&A with Andrew Friedenthal, CRM Market Analyst for Software Advice: Recently Andrew Friedenthal, CRM Analyst for the online reviews firm Software Advice, released a new report studying the ways in which a comprehensive sales force database can benefit your sales team and customers. We had the opportunity to talk with Mr. Friedenthal to learn more about what his research uncovered. 1) What is a sales database? The sales database is the heart of your sales force automation (SFA) system. This is where you'll store all the information about your clients, customers, leads and prospects. This information could include  their....
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