Podcasts

Say Less and Sell More: The Art of Storytelling - Outside Sales Talk with Park Howell
Say Less and Sell More: The Art of Storytelling - Outside Sales Talk with  Park Howell Park Howell is the host of The Business of Story podcast, which talks about the art of storytelling in sales. In addition to hosting The Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, Park has also authored two books: Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging, co-authored with Dr. Randy Olson. In this episode, Park talks about the main aspects shared by art and communication, and the power of brand storytelling to increase the numbers of your business.
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Selling With A Story - Outside Sales Talk with Paul Andrew Smith
Selling With A Story - Outside Sales Talk with Paul Andrew Smith Paul Andrew Smith is a world-leading expert on organizational storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. He is a national bestselling author of several books that revolve around storytelling – his work has been featured in the Wall Street Journal, Time Magazine, Forbes, and more. In this episode, Paul discusses the importance of storytelling in the sales process and how stories can get people’s attention, build trust, and close a sale.
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Leveraging Storytelling to Close More Sales - Outside Sales Talk with Ed Bilat
Leveraging Storytelling to Close More Sales - Outside Sales Talk with Ed Bilat Ed Bilat is a sales speaker, trainer, podcast host, and President of Beyond Consulting Canada, a global sales training and consulting company. Ed is also the author of, “Storytelling for Sales Playbook.” Throughout his career, Ed has helped organizations such as Microsoft, HP, and Walmart, improve their sales through storytelling. In this episode, Ed discusses the power of using stories in your sales cycle.
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