April Duford is the Founder and Chief Strategist for Ambient Strategy. She’s also the author of “Obviously Awesome” which is focused on nailing product positioning. April has held various roles in start-ups such as CEO, COO, VP of Marketing and Sales, and now she’s transitioned into doing her own consulting work. She specializes in helping B2B Tech Companies find their positioning strategy and getting to market with success. In this episode, April tells us what product positioning is and what the benefits to nailing your positioning are.