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Learn moreConnect your marketing strategy with what’s happening in the field, and your marketing will become sharper, more targeted, and more effective at every level.
“We save hundreds of hours on research each month by using Badger to generate leads and enrich data.”
Marketing teams invest significant time and budget generating leads, but often lose visibility after a lead reaches a rep. Badger captures every field visit, meeting outcome, and customer interaction and syncs it back to your CRM in real time, so marketing always has a complete and accurate picture of how their leads are progressing in the field.
With Badger, field reps can capture valuable customer data like, visit history, meeting outcomes, customer sentiment, and next step, and it all syncs back automatically to the right field in your CRM. The result? Marketing gets a more complete and accurate picture of every customer, resulting in better segmentation, more personalized campaigns, and smarter decisions about where to focus their spend.
Badger's database of local businesses means reps can surface qualified prospects right from the map — filtered by industry, business type, or any other criteria — and add them to the CRM in seconds. The moment a new lead lands in your CRM, it can trigger the right marketing sequence automatically. Every new business your reps discover in the field flows straight into your marketing funnel without anyone lifting a finger.
Badger Insights maps contact and account data geographically — using heat maps, bubble maps, and thematic maps to surface patterns that standard CRM reporting can't reveal. Which regions have the highest concentration of your best customers? Where is engagement strong and where is it falling behind? Where are the untapped markets your campaigns haven't reached yet? Layer on demographic data, and you can see which regions have the highest concentration of the right customer types, and where the biggest untapped opportunities are hiding.
When a marketing campaign generates a new lead, speed of response is one of the most important factors in whether it converts. Badger Lead Routing assigns every new lead to the right field rep automatically based on geography, opportunity size, vertical, or any other criteria. No manual assignment, and no leads going cold while they wait for someone to act on them.
. How Trimax's marketing team started using field data to make smarter decisions.
When Trimax Mowing Systems integrated Badger Maps with HubSpot, the benefits extended beyond their field sales team.
Read the case study“It helps define our customer types geographically — we can see where there's more of a certain customer type in a given area, so we know exactly where to focus.”
Try Badger Maps free for 14 days, fully integrated with your CRM. Set up by our specialists at no cost. 90-day money-back guarantee.
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