How Össur went from spreadsheets to a system of execution
Össur had a CRM and a large global sales team. The problem was that neither was built for the other. Badger Maps connected them. The result? Reps started finding customers they didn't know existed.
About Össur
Össur is a global leader in non-invasive orthopedics, improving patient mobility through bracing and supports, prosthetics, and compression therapy. Headquartered in Iceland, with major operations across the Americas, Europe, and Asia, Össur's sales teams work directly with clinicians, hospitals, and distributors around the world.
The challenge
Field reps at Össur were managing their territories through large spreadsheets — manually mapping accounts, tracking coverage gaps, and identifying where to spend their time. It worked, but only barely, and it didn't scale.
The deeper problem was that the CRM itself was built for desks, not for reps in the field. Data lived in one place, territory context lived in another, and the two weren’t available in the field where reps need it most.
“Outside reps often run out of existing customers near quarter-end and struggle to find new leads.”
How Badger Maps helped
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Turning downtime into pipeline
Learn more about lead generationWhen a meeting cancels or a rep has an hour between stops, that time usually goes to waste. With Badger, reps started using those gaps to find nearby prospects. A rep in Michigan used the app during lunch, found an unfamiliar account nearby, contacted them within minutes, and eventually won back a customer that hadn't purchased from Össur in years.
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Territory coverage reps could actually see
Learn more about territory managementInstead of spreadsheets, reps used Badger's color-coded filters to visualize their territories, spotting low-penetration areas at a glance. A rep in Miami identified an underserved area a short drive away and started recovering lapsed customers she hadn't been able to find before.
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CRM data in the field, not just at the desk
Learn more about our CRM integrationsBadger connected the field to the CRM. The data reps needed was visible on a map, in the moment they needed it. Check-ins and activity logged in Badger synced back automatically, which reduced admin work and gave managers the visibility to see what was actually happening in territory.
The results
Össur saw a positive impact on sales productivity in under a year. Reps adopted the app quickly, experienced a drop in administrative overhead, and started engaging with accounts that had previously been invisible.
“I can confidently say that we're able to bring our sales reps into the next generation of mobility.”
See what happens when your CRM finally works in the field.
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