Sales Trends

The latest B2B sales trends will essentially be a direct consequence of the events of the last year. The following are 9 predictions for what the sales landscape will look like in the coming year and what that will mean for companies trying to close deals: B2B Sales Trends #1: Customer-Centric Approach  Customer experience has always had a large presence within the sales realm.  This year, the customer-centric approach will need to be spread across the various departments. Businesses are moving towards making customers a priority in every sense. Customers are what bring value and without them, there is no business.…

Working in sales is competitive and challenging. Research shows that 57% of sales reps missed their quotas in 2018. You’ve probably heard about the 80/20 rule: 80% of sales are made by 20% of sales reps. Sales recruitment agency Aaron Wallis performed a study on Forbes’ 2020 Billionaires list, to find out that most billionaires started their career as sales reps. The bottom line? Sales is a hard job but if you do it right, you can become highly successful. Working hard in sales doesn’t necessarily lead to making millions. What makes some salespeople become really successful is working smart. But what is it…

When it comes to creating valuable opportunities to increase your sales, few digital resources are more effective than video emails.   When done right, video emails can help you boost brand awareness, connect with prospects, and nurture them into becoming loyal customers. This is why so many growing businesses are using email video prospecting to complement and improve their sales strategy.  Now, truth be told, developing a memorable and impactful sales email is no easy task. You need to understand how to properly combine video and email if you want to leverage your sales outreach and meet your conversion goals. Read on…

The sales trends of 2024 were heavily skewed towards big data and tech. With a dizzying number of tech companies redefining how we do business and sell, that theme isn’t going anywhere.  However, in 2025 we may see new developments in business not just as a result - but as a response to it.  So let’s take a minute to look ahead at the sales trends we expect this year!