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“Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet.” –Laura Lake, About.com Sales lead generation is the creation of interest or inquiry into services or products of a business. Leads could be generated for the purposes of list building or for sales. The usefulness of a lead is determined by its ‘quality’. Quality is usually determined by the propensity of the inquirer to take the next action…
Most outside salespeople wake up in the morning with only a rough idea of how to make best use of their day. They have several customers they would like to visit, and perhaps some others along the way they do not know about, but may not have a good schedule planned out. This shortcoming ending up in either backtracking or simply running out of time. The fundamental lack of sales route planning leads to missed customer visits and lost opportunities. This problem has long been studied by mathematicians who know it as the “traveling salesman” problem. The problem calls…
