Lead Generation

The Ultimate Prospecting Tactic: Using Videos in Your Emails
The Ultimate Prospecting Tactic: Using Videos in Your Emails When it comes to creating valuable opportunities to increase your sales, few digital resources are more effective than video emails.   When done right, video emails can help you boost brand awareness, connect with prospects, and nurture them into becoming loyal customers. This is why so many growing businesses are using email video prospecting to complement and improve their sales strategy.  Now, truth be told, developing a memorable and impactful sales email is no easy task. You need to understand how to properly combine video and email if you want to leverage your sales outreach and meet your conversion goals. Read on…
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How To Use Promotions to Increase Sales
How To Use Promotions to Increase Sales 60% of the time the average person spends online is on their mobile device. Mobile devices have changed how we live our lives, how we interact with one another, and how we generally act and behave as a society. It’s not a secret that every aspect of our lives has been changed by mobile. Savvy business owners have caught onto this. Since everyone is dependent on their mobile devices for many of their day to day tasks, businesses are taking advantage of this demand and are proactively taking steps toward advertising their product or services directly to those devices. As…
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Top Sales KPIs You Need To Track
Top Sales KPIs You Need To Track Your sales team's performance determines how profitable you are each quarter. No surprise there, tracking sales performance has always been important. But what sales KPIs should you be tracking? What’s a KPI? Key performance indicators are numeric values that help you measure performance. KPI monitoring helps you evaluate your organization and make data-driven decisions (the best kind). KPIs are often called business indicators or performance indicators. A few examples of KPIs: Sales Growth Monthly Recurring Revenue Operating Cash Flow Net Profit Margin Planned Value Types of KPIs Defining effective KPIs from the beginning helps your team stay actionable during performance…
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