Lead Generation

As a salesperson, you know a thing or two about talking to people on the phone, effective communication and forming relationships.  However, one aspect of sales that even the best salespeople struggle with is the dreaded Cold Calls.  Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call.  Picking up the phone and making these calls can be challenging. This is not only because you’ve had no prior interaction with these people and you don’t know what to expect, but also because cold calls aren’t always received with....

This ultimate meditation guide for salespeople will specifically focus on how to train your brain to stay focused and productive in sales. This guide will help you achieve this in five steps: take in the good, express gratitude, perform acts of kindness, be a single-tasker, and practice mindful breathing.  1. Take in the good2. Express Gratitude3. Perform Acts of Kindness4. Stay Focused5. Practice Mindful Breathing Living in the information age, we keep developing our technological consciousness to be more and more productive. Most companies are still waiting for the pay off as the era of productivity has given rise to....

DirecTV gives their customers up to $1000 in bill credit if they refer others to their DirecTV service. For every new customer referred to DirecTV, their current customer gets a $100 credit (up to 10) and DirecTV becomes the provider for another household, gaining monthly service fees in addition to any special event or upgrade fees. The new customer gets a friendly new service ready to lavish them with benefits. This article is not a pitch for DirecTV, despite the laudatory language. But DirectTV’s approach definitely demonstrates the value of referrals and recommendations. If DirecTV, a faceless company, understands it....

Whether you’re an expert outside salesperson or a brand new hire, you probably know that customers are unique.  The variability in needs among the client base forces a salesperson to possess a varied skill set of techniques that cater to the sale at hand.  This list serves as a cheat sheet for some of the most common sales approaches and techniques, as well as some that may be added to your repertoire to make you a super salesperson! Approaches                                             ....