![Why Sales Teams Shouldn't Overlook Video Prospecting]()
The paradigm of sales prospecting is shifting. Partly, this is a response to the global pandemic that swept the world in 2020, but it’s also down to technological advancements. Video prospecting—that is, using videos as part of the sales process—has taken off in recent years. This dynamic approach has gained traction among the most forward-thinking sales teams. The versatility of video prospecting knows no bounds. You can use it to introduce yourself and your brand to prospects, nurture leads, and deliver product demos. What’s even better is that it can be used on any of your existing sales channels. Whether…