Communication

We are living in the age of the customer. The modern buyer has nearly unlimited access to customer reviews and product information. It does not matter if you are in sales or marketing, a customer-centric mindset is essential. To develop an organizational culture that puts the customer at the heart of everything you do both sales and marketing must align with the customers’ needs and pain points. Therefore, sales and marketing must join forces and understand each other better to optimize every step of the buyer’s journey and make it 100% customer-focused. As Jill Rowley, chief evangelist and an expert…

When it comes down to selling, having empathy is one of the most important skills to have if you want to increase sales and build better relationships with your customers. Developing empathy in sales will give you a better understanding of your customers’ needs, their motivations behind using your products and services, and the way they want to be treated by you and your company. This is a surefire way to improve your business relationships and provide your customers with top-quality service.  As a result, you will be able to put yourself in your customers’ shoes and treat their problems…

“How important is leadership in sales?” We all are gripped by this question every now and then.  There’s a ton of advice out there saying something like - “It depends on the company.” Well, that’s… not very helpful, is it? But one thing is obvious, when you hear people saying this, you’ll probably start thinking that only huge companies need leaders. But let me dispel this myth for once and all. Leadership doesn’t and shouldn’t be based on the company or brand - it depends on YOU and the team! People tend to overlook the impact an effective leader can…

Watch more videos on The Secrets and Tips of Field Sales on YouTube here! Any salesperson will tell you that closing deals is not a matter of luck. It's about skill, about perfecting your sales processes and about overcoming the objections that would keep a deal from closing. In this blog, I'll show you the strategies that I use when a prospect says “Let me think about it” or some other version of a “soft no”. These are some of the most common objections that you'll deal with in sales, so mastering them is key to success.