Everything you want to know about Badger Maps

Badger Maps is a field sales platform built for outside sales teams. It combines route planning, sales mapping, lead generation, CRM integration, territory management, and field reporting into one mobile-first app — so reps spend less time on admin work and more time in front of the right customers.

Badger is built for field sales teams of all sizes — from individual reps to enterprise organizations with hundreds of reps across multiple territories. It works for reps in the field who need smarter routes and better account visibility, and for managers who need real-time insight into what's happening across their team.

Badger Maps is built specifically for field sales teams, unlike Google Maps, which is designed for general navigation. Badger lets you visualize your customers and prospects on an interactive map, colorize & filter your customers by custom fields, optimize routes with multiple stops, capture notes that automatically sync back to your CRM, and much more. It's a complete sales tool that helps field reps stay organized and sell more, while giving their teams more visibility into the field.

Standard CRMs are built for desk-based teams. Badger Maps is built for reps who spend their day visiting accounts in the field. It puts your CRM data on an interactive map, builds optimized routes, surfaces nearby opportunities, and logs field activity automatically — all from a mobile app that fits into how reps already work.

Yes. For teams without an existing CRM, Badger works as a full standalone field sales CRM — with account management, contact tracking, activity logging, and reporting all built in. For teams already on Salesforce, HubSpot, or another platform, Badger acts as the mobile field layer on top of your existing system.

Yes. Badger Maps has native iOS and Android apps built for reps working in the field. Reps can plan and execute routes, check in at accounts, log notes, find nearby prospects, and update their CRM — all from their phone. The app also supports Apple CarPlay for hands-free navigation.

Yes — and for most field sales teams, it's a significant upgrade. Streets and Trips was discontinued in 2014 and was never built with sales in mind. Badger Maps does everything Streets and Trips did — route planning, multi-stop optimization, turn-by-turn navigation — and goes much further. Reps get every customer on an interactive map, CRM integration, lead generation, and automatic field reporting, all from their phone.

Badger Maps integrates natively with all leading CRMs — including Salesforce, HubSpot, Microsoft Dynamics, Zoho, and more. The integration is built directly on top of your CRM with no third parties or intermediaries, so your data is always accurate and always in sync.

Yes. Badger's CRM integration is always real-time and bi-directional — unlike competitors who lock real-time sync behind premium tiers. Every activity, note, and field update created in Badger syncs instantly back to your CRM, and any changes made in your CRM are reflected in Badger immediately.

Yes. Badger lets you map and sync multiple CRM objects — Accounts, Contacts, Leads, Opportunities, and custom objects — and see the relationships between them. There are no workarounds or brittle third-party connections. It's all handled natively, so no data gets lost or out of sync.

Our integration specialists handle the entire setup for you at no cost. Most teams are fully integrated and up and running in a matter of days, not weeks. We also offer free team training to get your reps and managers up to speed from day one.

Almost always. Because Badger makes data entry effortless — reps log check-ins and notes with a single tap, right from the field — they actually do it. Badger customers typically see a 50% increase in CRM data collected after adoption, giving managers a more accurate and complete picture of the business.

Badger builds optimized routes automatically based on the accounts you want to visit. Just select your stops, and Badger reorganizes them into the fastest possible route - factoring in real-time traffic and your existing calendar commitments. You can plan routes weeks in advance or build them on the fly.

Badger can optimize routes with up to 120 stops. Routes can be saved and reused for regular account cycles, and reps can adjust them on the fly when schedules change or meetings are cancelled.

Badger hands off turn-by-turn directions to whichever navigation app your reps prefer — Google Maps, Waze, or Apple Maps. It also supports Apple CarPlay, so reps can navigate all their stops from their car display without touching their phone.

Yes. Badger's lead generation tool lets reps find and filter nearby prospects by industry, business type, or any other criteria — right from the map. When a meeting cancels, reps can instantly surface nearby opportunities and add them to their route so no hour in the field goes to waste.

Badger has a full territory management suite — not just the ability to draw shapes on a map. It automatically generates optimized territories, balances workloads across your team, routes leads to the right rep, and gives managers heat maps, charts, and real-time dashboards to see exactly what's happening across every region.

Yes. Badger gives managers a live view of field activity across every rep and territory — including visit frequency, account coverage, check-in history, and rep performance. Time and location-stamped activity records verify what's happening in the field without any micromanagement.

Yes. Badger scales from individual reps to teams of 1,000+. Enterprise features include SSO with SCIM, role-based permissions, hierarchical account structures, territory alignment tools, and a full suite of reporting and analytics for leadership.

Badger handles the logistics that slow new reps down — routing, territory visualization, account history, and customer data — so they can focus on selling from day one. L'Oréal cut their rep onboarding time in half using Badger, getting reps to full productivity in 6 months instead of 12.

Yes. Badger's performance dashboards let managers set up customizable scoreboards and competitions around any metric — visits, revenue, new accounts, follow-ups. Reps can see how they stack up against teammates in real time, which drives accountability and healthy competition without adding management overhead.

Yes. Badger Maps offers a free trial so your team can experience the platform firsthand — fully integrated with your CRM and set up by our specialists at no cost. We also offer free team pilots for organizations that want to test Badger across a larger group before rolling out.

Yes. We back every plan with a 90-day money-back guarantee. If Badger doesn't deliver results for your team, you pay nothing. No questions asked.

Yes. Unlike competitors who lock real-time CRM sync behind premium tiers, Badger includes bi-directional CRM integration at every pricing level — whether you're a single rep or a thousand-person team.

Yes. If your organization has committed spend through AWS, you can apply it toward Badger Maps — maximizing budget you've already committed without any additional procurement friction.

Yes. Badger supports multi-entity billing structures — regional teams, franchise locations, and contractor networks can each manage their own billing independently, while leadership maintains visibility across all of them. We support credit card, ACH, invoice, custom terms, and AWS Marketplace purchasing.

Yes. Every plan includes access to our full support team for technical help and troubleshooting, plus free CRM setup and team training from day one. Enterprise customers also get a dedicated Customer Success Manager — a strategic partner who provides personalized onboarding and ongoing guidance to help your team get the most out of Badger.