Sales Process

If you work in sales, you need to understand ROI (Return On Investment) in order to calculate and analyze the performance of your sales, your employees, or your tools and apps’ performance.  Don’t worry—if you aren’t familiar with calculating ROI, we’ve got you covered.   In this article, you’ll learn what ROI is, why you need it, and your potential ROI using Badger. Additionally, at the end of this article, you’ll find a free ROI calculator to save you time and effort when evaluating the benefits and losses of your investments.

There’s no point in denying that the COVID-19 pandemic has had a negative impact on businesses worldwide and the global economy at large. In the U.S. alone, the unemployment rate rose to 8.9% compared to 3.7% in 2019.

The B2B sales trends of 2021 will essentially be a direct consequence of the events of the last year. The following are 9 predictions for what the sales landscape will look like in the coming year and what that will mean for companies trying to close deals: B2B Sales Trends #1: Customer-Centric Approach  Customer experience has always had a large presence within the sales realm.  In 2021 though, the customer-centric approach will need to be spread across the various departments. Businesses are moving towards making customers a priority in every sense. Customers are what bring value and without them, there is....

To close B2B sales, you need the right strategies. It isn’t enough to just get a meeting with a client. You want them to become enamored with your product and agree to purchase. Here are seven B2B sales strategies that will make closing deals easier in 2020. 1. Map Out Your Customer’s B2B Sales Journey Understanding where your customer is in their journey towards your product or service will make it easier for you to close. To do this, you need to identify key decision-makers within the businesses you’re targeting. Determine who the end-users are within organizations. These are....