Sales Management

With the ease of selling online, it’s easy to forget just how important human connection can be in sales. Instead of only making purchases over a screen, some prospects are looking for something more personal and hands-on. That’s why door to door sales is still a vital part of the sales industry. Door to door selling is an important way to engage customers face-to-face and get your product in their hands. When done right,  D2D sales is still one of the most effective ways to grow a customer base, build relationships that last, and sell all kinds of products. But,…

Increasing sales productivity is one of the fastest ways to increase sales. In fact, 79% of sales executives say a leading driver of hitting new targets is improving the productivity of sales reps. Therefore, high productivity is a necessity for any sales team looking to boost sales.

What is the value of a lead? Data shows that a lead’s value goes well beyond that first sale.  In fact, a recent survey found that  61% percent of SMB revenue comes from repeat customers. This is why businesses find it hard to calculate the true ROI of their lead generation expenses. While it’s simple to calculate the lead generation cost on a single sale, that really doesn’t give you the whole picture. In order to get a clear understanding of lead generation ROI, you have to compare it to your average customer lifetime value. In this blog, we’ll explore: What…