2. Utilizing the Right Tools to Increase Sales Productivity
The first step to increase your efficiency with sales tools is to find the areas that need improvement.
Take a look at the key metrics and evaluate performance to find possible areas of improvement. The most important metric is always revenue, but forward-looking metrics are also a great place to look.
After identifying areas of improvement, start researching sales tools on the market that have a great track record in increasing efficiency. Take advantage of all the sales apps that help increase productivity that will work for you.
The main takeaways? Work smarter, not harder- and maximize your resources.
Badger Maps is a great example of a sales productivity app that optimizes your daily routes, manages your customer information and territories, and streamlines every aspect of your career. With Badger, you’ll spend less time doing busy work and more time closing deals.
Combine these great door to door sales tips with the best field sales app:
During a down economy, you’re bound to run into trouble selling to the same group of target customers.
If your prospects are not currently buying, it’s probably time to re-evaluate your target audience based on how the world is moving.
In some cases, it won’t be the same buyer as before. But don’t be discouraged, this just means that the world is opening up to new opportunities.
4. Adapting Messages and Communication
When the economy is facing a decline, most prospects are likely facing challenges of their own.
Adapting your message from “we’ll help you do better” to “we’ll help you do MORE with LESS” can have a great impact. Even though the two messages sound similar, the wording of the second message resonates more with prospects during periods of little to no growth.
After modifying your message, it’s important to demonstrate exactly how your prospects can achieve more with less. Study their unique situation and show them in monetary terms that relate specifically to them
With a slower income of sales, it’s a great time to invest in building and maintaining relationships online. Relationships with your prospects are more important than ever.
Online prospecting and prospecting in person have a lot in common- you spend time finding new prospects and building relationships with them.
Social selling is a great way to connect with prospects and customers in these times.
Pro resource: To get tips from a pro on social selling, check out this podcast episode with Matt Heinz and discover how to nurture and grow your network while building long-term relationships with prospects.
A key aspect to social selling and online communication is empathy. Even when showing empathy comes easy, building long-lasting relationships is now harder than ever.
6. Altering Sales Strategies to Combat the Down Economy
There are two key strategies to fight the economy:
Prospecting and Qualifying Even More
Qualification is more important in a down economy than ever. If the deal truly can’t be done, there’s no time to waste on a sales cycle that won’t succeed. Many prospects won’t have the funds and will be searching for the cheapest product no matter what.
This involves asking the right questions to see if they want to move forward or stay still.
Getting in Front of Decision Makers
Given that there are many reasons for deals not to go through during a recession, it’s best to speak directly to the people who make the final decisions.
Understanding the problems your prospects need to solve to be successful and communicating the value of your product is crucial.
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7. Bonus: Common Mistakes Salespeople Make (and How to Avoid Them)
When trying to combat a poor economy, salespeople sometimes get caught up in the trap of changing strategies too much and/or reducing quality for quantity.
Sales reps often make the mistake of blindly increasing sales activity. This causes them to lose focus and their strategy to lose quality. It's key to make sure each change has a strategical approach that will get you the results you need.
The second mistake is related to the previous one. Quantity rarely makes up for quality- so, it’s very important to focus on qualified leads.
Lowering standards can lead to a lot more work and little to show for it. Activity for the sake of activity is just a way of looking and feeling busy, but it won’t be worth the time, effort, and anxiety. Quality beats quantity any day.