Relationship Management

Salespeople spend about one-third of their day talking to prospects. If you don’t know how to use that time effectively, it will be a total waste of time.  Having an effective sales pitch is crucial to get your prospect excited about your offering. It also paves the way for the most important step in the sales process - closing the deal. Want to be a master at pitching your product?  These 17 actionable tips will help you prepare, present, and effectively conclude your sales pitch to captivate your prospects.

Every day, sales professionals from different businesses struggle to increase their customer base and build better relationships with customers.  Whether you work for a multinational company, a small business, or a startup, the first step to building long-term relationships is understanding your prospects’ pain points. In this post, you’ll get actionable tips to help you identify your prospects’ pain points. After all, selling becomes impossible if you are not helping your prospects to solve their problems. Here are 5 effective tips to reveal your prospects’ pain points and provide them with the best solution: Ask the right questions Asking your....

The Sales funnel enables teams to attract, nurture, and convert leads to generate revenue. It isn’t perfect, however — for a funnel that converts 3% of leads into sales, 97% are still dropping off. In fact, closing more deals and improving the efficiency of the sales funnel is a top priority for sales teams in North America. Improving sales funnel efficiency comes down to increasing conversion metrics across funnel stages, and most importantly, the ROI (Return on Investment) of the sales funnel.  What’s the ROI of a Sales Funnel? ROI of the sales funnel is determined by the difference between....

You know that not all B2B customers respond to the same sales pitch. Each prospect poses a unique set of challenges because they each have their own buying process and specific needs. For this reason, the sales strategies you apply to larger organizations versus small and medium-sized businesses (SMBs) should be different.  SMB selling has its own set of rules because SMB buyers tend to want more insight, reassurance, and information before they are ready to make a purchase. For SMB sales, buyers want to take the time to learn all they can before making a decision. A mistake with....