How Creativity Can Benefit Your Customer Service

By Badger Maps

Posted in Sales Tips

Creativity is what is always behind the solutions to any seemingly impossible problem. 

In the world of customer service, creativity means that your reps are adaptable and your company’s approach is leading-edge. It means you take customer feedback seriously and have the courage to try out-of-the-box strategies. 

Let’s take a look at how fostering these types of creativity in your team can benefit your customer service. 

It helps tackle the volume game

Thousands of support tickets. Hundreds of calls. Countless emails and social media DMs. 

It is a volume game, and the world of customer service hardly rests playing it.

Having a fast response rate is crucial for your business.

 If we can handle the growing volume of support queries using automation, it frees up time and energy for customer service executives to focus on their priorities. 

Creative solutions like Chatbots and live chat software help maximize First Contact Resolution (FCR) and reduce the number of overall queries. They offer canned responses to FAQs, sparing users from having to wait to be served by an agent. 

Customer feedback software is another solution that plays a vital role in the image building of your brand. These products allow you to easily see what is and isn’t working for your customers in intuitive ways, like real-time feedback and engagement insights. 

There’s no need to work harder when you can work smarter and simply delegate all your busy work to an app. Utilizing mobile sales apps will not only make your life easier but will also help you save time and energy to be more productive and close more deals. From prospecting to closing, every stage of the sales process can be done more efficiently if you have the right app.

Apps like Badger Maps let you focus on your most important tasks and make each meeting count. With Badger, you have access to route optimization and territory visualization at your fingertips, giving you more time to see the right customers. Field salespeople who use Badger Maps end up closing 20% more deals while driving 20% less.

It drives ideation and innovation

A single great idea is enough to turn the world upside down. A lot of the time, though, the best ideas come when we’re not looking for them. They arrive when finding solutions for a pressing problem.

This means employees should be given the time and space for creative brainstorming. 

One way to do this is by implementing servant leadership. Servant leadership says leaders are bound to serve the employees, giving them more bandwidth to come up with ideas that would solve problems and drive business forward. 

This is transformational in customer service, where the reps are the ones who face the customers, not managers and leaders. They have a pulse of customers’ wants, challenges, and the type of solutions that satisfy them. They’ll be able to come up with innovative ideas that can serve customers better. This type of meaningful engagement can increase employee satisfaction rates, too — and happy employees means happy customers. Even small changes in the custom greetings, the questions used to discover the customer problem, etc., can be better devised by support agents than the leaders, accelerating innovation at an organizational level. 

Every customer service team wants to deliver the best possible customer experience, so giving all employees the authority to propose ideas can transform a company and even an industry in unimaginable ways.

Final thoughts: 

In the end, a successful business will do whatever it takes to make its customers happy. 

Yet, it’s easy to fall into the trap of working harder, and not smarter. 

Creativity is a vital asset for the future of customer service - if you give your team the space to be active, resourceful, and inventive, who knows where it’ll take your business.


Author Bio: Surya Ranjan Pandita is a digital marketer. He is always on the lookout for new optimization strategies and loves to create actionable content. Feel free to ping him on LinkedIn

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