Relationship Management

The global pandemic changed the way we live, and businesses worldwide were forced to transform their operations in a matter of days.  And all of these changes influenced the way buyers behave. Research shows that customer expectations have changed since the pandemic. Having a great product is no longer enough, and positive experiences are now essential. So, how can you provide consumers with a good experience in the future? Well, creating a customer journey map is a good place to start. In this article, we will explain what a customer journey map is, why you need one, and how to create....

As a salesperson, you know your target audience inside out, don't you?  But when it comes to planning sales content that would hook them, how much attention do you pay to their gender? Men and women read and perceive information differently.  Depending on words, images, and meanings you use in a marketing message, its sales outcome may differ when read by either gender. Sure, customer types go far beyond gender.  However, the difference between female and male perception makes it challenging for sales representatives to come up with pitches that would resonate with their multi-gendered audience. Let's reveal these differences....

“Who has time for reading?” You may ask yourself every time you come across an article like this. Well, let me give you some names… Bill Gates reads more than 50 books per year. Elon Musk learned how to build rockets by reading books. Warren Buffett reads 5 to 6 hours a day. And the list just goes on and on. They are obvious proof that success is closely linked to reading. If they can make time for it, you can too. Here’s a list of the 50 best sales books of all time organized by categories. Pick up the right ones....

Do you want to become a sales manager? Then you’ve made a wise choice. Sales managers are the steering force behind the success of most sales organizations. And because of this, it’s an exceedingly rewarding career. But keep in mind that it can be very demanding and stressful sometimes—in fact, a survey conducted by PayScale found that 73% of salespeople rated their role as highly stressful. As a sales manager, you get to handle most activities like meeting quotas, keeping your team accountable, and inspiring and coaching your team.  There’s hardly a slow day for a sales manager. To succeed as....