Relationship Management

Why Small and Medium-Sized Businesses (SMBs) Require a Different Sales Process
Why Small and Medium-Sized Businesses (SMBs) Require a Different Sales Process You know that not all B2B customers respond to the same sales pitch. Each prospect poses a unique set of challenges because they each have their own buying process and specific needs. For this reason, the sales strategies you apply to larger organizations versus small and medium-sized businesses (SMBs) should be different.  SMB selling has its own set of rules because SMB buyers tend to want more insight, reassurance, and information before they are ready to make a purchase. For SMB sales, buyers want to take the time to learn all they can before making a decision. A mistake with....
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How To Sell With Sensitivity In Challenging Times
How To Sell With Sensitivity In Challenging Times What weird and uncertain times we are in! Especially for field salespeople. The pros who live for the road, popping in on clients, building on relationships, closing deals. Being trapped at home can truly feel like a cruel and unusual punishment. But things are different now. Our world is shifting. It is not business as usual. People are afraid. Afraid of getting sick, losing money in their retirement, not having enough to eat, not being able to pay their mortgage, spending money, etc.      It’s times like these in which even the most committed sales professionals might think: “I....
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Personality Traits all Great Salespeople Have
Personality Traits all Great Salespeople Have Salespeople do more these days than just sell. They are critical thinkers, problem solvers, and some of the best conversationalists you’ll ever meet. With business changing from products to services, and with more complex selling strategies emerging, the sales profession has changed dramatically over just the past few years. All jobs and professions have unique tricks and tips that can lead to success. Knowledge and mastery of critical skills are what differentiates the best from just average. The difference between the best and just average in sales is all about communication. It’s important to remember that no two customers will....
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First on the Scene: How Quick Action Improves Your Sales Success
First on the Scene: How Quick Action Improves Your Sales Success A guest blog by Diego Pineda, Senior Content Creator at CloudTask Have you noticed how Facebook “bribes” business pages owners to respond quickly to messages? They offer you a "Very Responsive to Messages badge” that will automatically appear on your Page if you have a response rate of 90% or more and response time of 15 minutes or less. Why do they do this? In their own words: “People appreciate when a business is available and responsive to their questions and product inquiries. The Very Responsive Badge indicates to anyone who comes to your Page that you have an established....
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The Truth Behind Your Buyers’ Expectations in B2B Sales
The Truth Behind Your Buyers’ Expectations in B2B Sales We know that B2B selling can be challenging especially with so many competitors with similar products. As competition gets tougher and products start to lose their unique attributes, you will need to come up with new sources of value for your buyers. Identifying the rational and emotional elements that impact a B2B sell is the first step to come up with a value added proposition. In this article you will find out what makes B2B sales different and why you should approach them in a different way than B2C. Additionally we’ll show you the categories where you can level-up your....
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