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There are generally two types of sales. Your sales process might involve a bit of both. Narrowing down the elements you rely on from each will show you what your sales training should focus on. Transactional - a sale that is simple and short-term. These types of sales require less trust from the consumer. The buying decision is heavily influenced by impulse. The elements of a transactional sale to keep in mind: Sale based on price, features, and availability Buyer’s enjoy comparing and negotiating, price shopping Sell in high volume at low price Requires customers ready to buy now Transactional sales are less complex. They involve commodities and impulse…