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Applying Cialdini’s Persuasion Tactics to Sales. Have you ever wondered if there was a way to easily reduce the number of rejections you get every day? Is there really a way you can increase your close rate? Well, you’re not the only one with these questions. Persuasion tactics are useful, especially if you haven't had a lot of luck with your sales deals. It’s a skill that is extremely important in sales strategy which involves connecting with core human needs. Every salesperson is familiar with rejection. And even if you’re doing really well with your sales quota, it never…

One of the toughest jobs out there is working as a wine sales rep. You’re competing with so many people trying to do the same thing as you and it can be hard to distinguish yourself from the others. You need to give your prospects a reason to believe you’re better than the rest; they should trust you and the product you’re selling. There are a few ways you can stand out from the crowd and we will look at some of them now. Note this stuff down. You will need it! Are you a Wine Person? If not, it’s…

Business strategy is, in some ways, similar to chess. Your board (or sales territory) is full of the standard battle-ready pieces: pawns, rooks, knights, bishops, kings, and queens; each of which brings their own unique abilities to the game. A new sales rep is the rook: a relatively strong player because of their range of flexibility but limited in their movements. Similarly, the experienced sales hire would be the pawn. That’s right. A pawn. Our rep is the pawn because he tends to get overlooked in the hiring arena. But, like pawns in chess, sales reps are highly versatile.…

The phrase “just-in-time” is used quite frequently in sales, but the term is more than just a buzzword. It’s an increasingly popular sales training strategy in B2B sales that’s changing the way sales leaders coach and sales reps sell. Read ahead to learn what ‘just-in-time’ means, why you need it, specific scenarios where it can drive change, and how to implement it in your organization. What is Just-in-Time Sales Training? ‘Just-in-time’ refers to the idea of getting reps what they need, when they need it.  This can be anything from content, messaging, value preps, or internal resources such as…