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Interest vs Intent in Doing Laundry (and Making Sales)
Reading a book. Going on a roadtrip. Doing your laundry. Why are these things we always want to do but never seem to get around to doing? It's a matter of interest vs intent. Although we may be very interested in doing all these things, we lack intent for doing them. What’s the difference between the two? As defined in the Oxford dictionary: The difference between intent and interest is need and resolve. You experience this every time you reach into your underwear drawer and find it empty. When this happens, you’re no longer idly interested in doing laundry--that interest…
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Sales Enablement: The Best Sales Collateral for Closing Deals
When contemplating sales enablement, many business leaders immediately think of training and coaching. In reality, however, a successful enablement initiative also requires effective use of technology and for salespeople to be provided with the right content at the right time, in order to carry out their role to the best of their ability. Essentially, this means that your sales collateral - the materials you produce to assist your sales team - can go a long way towards deciding how successful your enablement strategy is. In this article, we explore the different types of collateral that empower reps and allow…
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How To Ask for Testimonials the Right Way
Asking for testimonials can feel awkward at first. After all, we've all seen those annoying pop-up windows that ask you to review something you haven't even tried yet. People are naturally skeptical, some more so than others. So should you avoid asking for testimonials altogether? Definitely not. Testimonials are an extremely powerful way to get more business. You just have to ask for them the right way. The difference between annoying a customer and receiving a well-deserved testimonial is trust. Trust is hard to earn. All of us have had times where we haven't fully trusted a friend or colleague.…
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Badger Maps partners with 1 Million for Work Flexibility
Badger Maps is proud to announce that we’ve joined over 125 businesses and organizations in partnering with 1 Million for Work Flexibility (1MFWF). What is Work Flexibility? Work flexibility is when employees are offered some control in deciding when, where, and how to get their work done. More and more businesses are implementing flexible work options and are seeing benefits in the way of improved productivity, efficiency, and happiness in the workplace. Why is it Important? Chronic overwork is an overwhelming reality in the workplace today. More than 94% of professionals work 50 hours or more each week. This not…
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Top Sales KPIs You Need To Track
Your sales team's performance determines how profitable you are each quarter. No surprise there, tracking sales performance has always been important. But what sales KPIs should you be tracking? What’s a KPI? Key performance indicators are numeric values that help you measure performance. KPI monitoring helps you evaluate your organization and make data-driven decisions (the best kind). KPIs are often called business indicators or performance indicators. A few examples of KPIs: Sales Growth Monthly Recurring Revenue Operating Cash Flow Net Profit Margin Planned Value Types of KPIs Defining effective KPIs from the beginning helps your team stay actionable during performance…
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