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Great things happen when two great tools join forces. Badger Maps, the #1 route planner for field salespeople, now integrates with Zoho CRM, one of the leading CRMs in the industry. By combining Zoho and Badger, sales reps, managers, and teams are now more efficient and productive than ever before. Allowing for complete mobility of data, every customer detail logged from the field with Badger is automatically synced with Zoho. This gives reps and managers instant insights about their sales process and ensures CRM data is always up-to-date. Whether you’re a manager overseeing a team or a sales rep on…

You know that not all B2B customers respond to the same sales pitch. Each prospect poses a unique set of challenges because they each have their own buying process and specific needs. For this reason, the sales strategies you apply to larger organizations versus small and medium-sized businesses (SMBs) should be different.  SMB selling has its own set of rules because SMB buyers tend to want more insight, reassurance, and information before they are ready to make a purchase. For SMB sales, buyers want to take the time to learn all they can before making a decision. A mistake with…

Prospects are one of the factors that keep a business alive. Salespeople have to turn those prospects into clients that will stick to your product or service for a long time.  This task isn't as easy as it should be, especially if your pipeline gets clogged with prospects who haven't contacted you back in years. Here’s how to manage your sales pipeline, and make room for more prospects that will turn into clients. Keep Your Data up to Date If a lead was good six months ago and then dropped off the surface of the Earth, touch base with them.  …

Microsoft MapPoint, although not as revolutionary as other mapping tools that came before it, was nevertheless one of the more popular sales mapping tools that was available to outside sales reps at the turn of the millennium. MapPoint used to be one of the best options for planning sales routes and mapping sales territories. However fast forward to today and Microsoft MapPoint is no longer available in the salesworld. Yet, the life of the average field salesperson has dramatically improved. How is that possible?  Read on to find out what happened to MapPoint and what came to replace it!