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If you've ever felt like cold calling is a necessary evil of sales life, Joanne Black is here to tell you otherwise - emphatically. As America's leading authority on referral selling, Joanne Black sat down with Outside Sales Talk host Steve Benson to share the system she's spent over 30 years perfecting: one that replaces cold outreach with warm introductions, transforms existing relationships into a pipeline engine, and makes the dreaded cold call a thing of the past. The conversation was packed with actionable wisdom, and we've distilled the best of it right here so you can start putting…

When Bill Rice sat down with Steve Benson on the Outside Sales Talk podcast, Bill delivered a masterclass in leveraging AI and automation to revolutionize modern sales operations. As the founder of Kaleidico and Bill Rice Strategy Group, Rice brings decades of experience helping companies optimize their sales processes - from the pre-Google era to today's AI-driven landscape. In this article, we're distilling his most actionable insights so you can immediately apply these strategies to boost your productivity, close more deals, and stay ahead of the competition. Want to explore the full interview for even more Bill Rice sales…

Let's be honest: field sales is tough. Your reps are constantly on the move, bouncing between appointments, trying to figure out which accounts to hit next, and somehow keeping their CRM updated after a long day on the road. Meanwhile, you're trying to get visibility into what's actually happening out there: who's where, what deals are moving, and whether territories are actually working. Sound familiar? Here's the thing: most field sales headaches come down to one simple problem - your CRM data isn't mapped. When your customer data just sits in tables and dashboards, you're missing the whole picture. Reps…

More often than not, a well-told story in a sales pitch can make the difference between a closed lost vs a closed won. How? Storytelling drives decisions. If you’ve ever wondered why some sales pitches land flat while others land perfectly and stick in a buyer’s mind, storytelling might be the missing piece - especially in competitive field sales where logic alone rarely closes deals. Paul Smith, a former Procter & Gamble executive turned bestselling author of Sell With A Story, Lead With A Story, and The 10 Great Stories Leaders Tell, is truly one of the world’s leading…