Sales Blog

Valuable insights, practical tips, and actionable sales strategies that will improve your sales performance!

The Most Haunted Houses in the U.S.
The Most Haunted Houses in the U.S. Trick-or-Treaters, it’s time to finish off your costumes. If you couldn’t tell from the jack-o-lanterns and your local grocery store’s shrinking candy supply -  Halloween is around the corner. October 31st is the date all part-time zombies and witches come alive and wander around your neighbourhood. Feel like a scary trip to a haunted house to get your heart rate up and your “Boo” on? Let Badger Maps help you find the spooky spots close to you. Badger is a routing app that optimizes and schedules your routes for you and finds the fastest way to your customers or…
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How to Choose the Perfect Sales Force Automation System
How to Choose the Perfect Sales Force Automation System Managing a sales team can be a series of hurdles. Every time you overcome one problem another is waiting up ahead. This is especially true with large sales teams, where small issues are difficult to catch and tend to snowball into large problems. A sales force automation system is the perfect solution to deal with this. Reporting sales activity, following-up with prospects, and staying organized are the pillars of a successful salesperson, but they're often overlooked. You know the processes your team should follow, making them stick is another story.   A sales force automation system is designed to…
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How to Use Mobile Technology in Sales
How to Use Mobile Technology in Sales Today, technology has a massive impact on business.  Mobile technology in sales specifically is becoming increasingly important.  If you’re still using traditional sales methods you’re missing out on the results modern technology brings.  Mobile technology, in particular, is essential for the modern salesperson. The number of smartphone users worldwide continues to grow. It’s projected the number of users will jump from about 4 billion in 2013 to over 5 billion in 2019. These statistics show that mobile technology’s influence will continue increase. Mobile devices impact business as well.   They allow people in sales to communicate easier, generate leads more efficiently,…
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How Emotions Influence Sales Decision Making
How Emotions Influence Sales Decision Making How Emotions Influence Sales Decision Making How do you make decisions? Most people claim they make decisions rationally. The truth is, we decide with emotion and justify our decisions with logic. Have you been to Starbucks this week? Why did you choose Starbucks and not the cheaper cafe next door? It’s not because of better coffee or friendlier staff, but the feeling Starbucks sells along with its drinks. Modern design and fancy names, the social acceptance you get from your visit because all the cool kids go there, and the reassurance that you get the same product wherever you go are…
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Hitting Home Runs in Sales
Hitting Home Runs in Sales Giants’ Territory San Francisco is home to the Golden Gate Bridge, Fisherman’s Wharf and the  Giants. As a San Francisco-based company, we at Badger love watching the occasional game at the ballpark. But as much as we enjoy seeing home runs, it is just as satisfying watching our clients make them. You might ask yourself:  “What do Baseball and sales have in common”? Aside from spending top dollar to acquire the best salesmen, there are more parallels that meet the eye. Baseball is full of great lessons that can be applied to sales so you can start getting more…
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