Sales Blog

Just think. If you improve by 1% everyday, in 1 year your efficiency would increase 365%. That is the philosophy of Kaizen (改善), Japanese for continual improvement.  Using Kaizen as a sales strategy will consistently improve your daily tasks by reducing waste and unreasonable work methods. As a result, Kaizen coaxes out good quality and optimal efficiency. Kaizen works because small changes are easier to make than big changes, and thus more successful. Over time those small changes create big results One small change at a time. That's all it takes to enhance your productivity and sales strategy. How…

  Les représentants de commerce ont généralement tendance à se concentrer sur ce qu’ils ont à dire plutôt que sur comment le dire. Or, le message que l’on délivre n’est pas tant ce que l’on dit, mais ce que l’interlocuteur perçoit. Des études ont montré que 93% de la communication est non-verbale. Pour devenir un expert en communication commerciale, il est donc important de maîtriser la communication verbale et non-verbale.   Il existe une multitude de techniques de vente utilisées pour persuader les clients. Cependant, si vous vous rendez à un meeting en pensant “Je suis là pour vendre quelque chose”, vous…

There are generally two types of sales. Your sales process might involve a bit of both. Narrowing down the elements you rely on from each will show you what your sales training should focus on. Transactional - a sale that is simple and short-term. These types of sales require less trust from the consumer. The buying decision is heavily influenced by impulse. The elements of a transactional sale to keep in mind: Sale based on price, features, and availability Buyer’s enjoy comparing and negotiating, price shopping Sell in high volume at low price Requires customers ready to buy now Transactional sales are less complex. They involve commodities and impulse…

These days, the success of your sales department rests largely on your online marketing strategy. If your team has trouble hitting their numbers each quarter, a strong online marketing campaign will help reactivate inactive customers and convert new ones. Lead scoring is one of the easiest and most effective ways to grow your customer base. You can cater your marketing techniques to the client, whether you sell kid’s clothes  or high-end cigar accessories for distinguished businessmen. Lead scoring helps define a customer’s intent to buy using metrics such as page views, downloads, filling in pop up email forms, and more. Lead…