Sales Blog

One of the most important aspects of sales is the buyer's confidence in the seller. If a potential client doesn't trust you, how can they trust what you are selling?  A trustworthy salesperson stays top of mind with customers and is the first person prospects go to for a solution. If you’re wondering how to become that type of salesperson, these 5 tips are for you!  1. Listen to Empathize  A vital skill for any salesperson is knowing how to listen to empathize, not listen just to sell.  People are naturally cautious and don’t like to feel that they are…

Negotiations are always a high-stakes, high-pressure period for salespeople and prospects who both have serious skin in the game.  Each team involved may have their own conflicting agendas. As a result, it's unlikely that every person at the bargaining table will walk away with exactly what they wanted.   Negotiation breakdowns in sales can happen for a number of reasons, including poor communication, short tempers, and sudden changes in an established plan.  Here are some strategies to avoid losing deals when negotiations go sideways: Consider Integrative Bargaining Historically, most sales negotiations have taken place with reps and prospects both holding their…

What Is An USP?  How many times have you stood between two seemingly identical coffee shops, unsure of which you should go to for your morning fix? It’d be easier to decide if one had a distinctive edge. Your choice here will be based on that coffee shop’s "unique selling proposition", or USP. What is a USP? A USP is a statement of the central features that differentiate your product from homogenous competitors, and pulls clients in. In saturated markets, prospects will likely have a hard time deciding between options. Your job is to assist them by having an obvious,…

AI SUMMARY • Summarize this article and recommended tools: ChatGPT ▶ Claude ▶ Grok ▶ Do you remember your first ever field sales role? Driving around frantically trying to find house numbers or business names in a neighborhood you’d never heard of? If your onboarding wasn’t efficient, you most likely kept this sense of disorientation for a few weeks or even months. We already know that the average new sales hire takes 11.2 months to start producing ROI. Starting a sales role is generally hard and confusing for your new reps and inefficient for the organization too. But this…