Sales Blog

Valuable insights, practical tips, and actionable sales strategies that will improve your sales performance!

Gui Costin on Sales: How to Lead Across Generations, Build a Kindness-First Culture, and Drive Consistent Revenue
Gui Costin on Sales: How to Lead Across Generations, Build a Kindness-First Culture, and Drive Consistent Revenue When Gui Costin sat down with Steve Benson on the Outside Sales Talk podcast, he delivered a masterclass in what it actually takes to build a high-performing, multigenerational sales organization - and keep it running. As the founder and CEO of Dakota, a firm that has helped clients raise over $40 billion in the investment services industry, Gui brings the kind of hard-won leadership wisdom that only comes from decades of building, breaking, and rebuilding sales culture from the ground up. What makes Gui Costin sales insights so compelling is that they cut against the grain of conventional sales…
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Brent Adamson & Karl Schmidt on Sales: How to Win More B2B Deals by Building Customer Decision Confidence
Brent Adamson & Karl Schmidt on Sales: How to Win More B2B Deals by Building Customer Decision Confidence When Brent Adamson and Karl Schmidt sat down with Steve Benson on the Outside Sales Talk podcast, they delivered a perspective on B2B selling that most sales professionals have never heard articulated before - and one that may fundamentally change how you think about why deals are won and lost. As co-authors of The Frame Making Sale and former leaders at CEB and Gartner, Brent and Karl have spent decades researching what actually drives complex B2B purchases, and the answer isn't what most sellers expect. What makes Brent Adamson and Karl Schmidt sales insights so compelling is that they're…
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Janice B Gordon Sales Relationships: How to Scale Your Sales Through Customer Retention and Referrals
Janice B Gordon Sales Relationships: How to Scale Your Sales Through Customer Retention and Referrals In another value-packed episode of Outside Sales Talk, host Steve Benson sat down with Janice B Gordon - the customer growth expert, author of Business Evolution, co-author of Heels to Deals, and host of the popular Scale Your Sales podcast - and got a masterclass in why the fastest path to sales growth isn't more cold outreach. It's deeper relationships with the customers you already have. Having built an entire framework around retention-first selling, Janice B Gordon challenges the “spray-and-pray mentality” head-on and hands listeners a complete playbook for building the kind of trust, loyalty, and referral engine that…
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Juliet Funt: How to Nail Your Virtual Sales Presentations and Win More Deals
Juliet Funt: How to Nail Your Virtual Sales Presentations and Win More Deals What happens when globally renowned keynote speaker and efficiency expert Juliet Funt sits down with Outside Sales Talk host Steve Benson to talk virtual selling? You get a masterclass in the stuff most sales trainers never think to cover - the production, the presence, the psychology, and the practical tricks that separate "good enough" from genuinely great on camera. Juliet Funt didn't just share theory; she gave Steve - and by extension, every outside salesperson tuning in - a concrete, actionable playbook for showing up better in every virtual room they enter, and we've distilled the best of it…
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Joanne Black Sales Strategies: How to Use Referral Selling to Never Cold Call Again
Joanne Black Sales Strategies: How to Use Referral Selling to Never Cold Call Again If you've ever felt like cold calling is a necessary evil of sales life, Joanne Black is here to tell you otherwise - emphatically. As America's leading authority on referral selling, Joanne Black sat down with Outside Sales Talk host Steve Benson to share the system she's spent over 30 years perfecting: one that replaces cold outreach with warm introductions, transforms existing relationships into a pipeline engine, and makes the dreaded cold call a thing of the past. The conversation was packed with actionable wisdom, and we've distilled the best of it right here so you can start putting…
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