Sales Tips

As a salesperson, you know your target audience inside out, don't you?  But when it comes to planning sales content that would hook them, how much attention do you pay to their gender? Men and women read and perceive information differently.  Depending on words, images, and meanings you use in a marketing message, its sales outcome may differ when read by either gender. Sure, customer types go far beyond gender.  However, the difference between female and male perception makes it challenging for sales representatives to come up with pitches that would resonate with their multi-gendered audience. Let's reveal these differences…

As a sales rep, it can be hard finding a healthy balance between your work and personal life. This can be detrimental to both your health and performance at work, as well as your relationships with family and friends. You are often pulled in many different directions by the demands of your job, which is why it can be difficult for you to find time for yourself. You must learn how to manage this balancing act correctly, or else you will end up burning out very quickly. If you are a sales representative experiencing this problem, here are some of…

“Who has time for reading?” You may ask yourself every time you come across an article like this. Well, let me give you some names… Bill Gates reads more than 50 books per year. Elon Musk learned how to build rockets by reading books. Warren Buffett reads 5 to 6 hours a day. And the list just goes on and on. They are obvious proof that success is closely linked to reading. If they can make time for it, you can too. Here’s a list of the 50 best sales books of all time organized by categories. Pick up the right ones…

The "When" and "How" of Work Matters Less The traditional workday and workweek have both been obsolete for over a decade. They were unworkable before the pandemic, and they are unworkable now. Deals are not made solely during business hours, and creativity doesn't follow a rigid schedule.  We have stubbornly clung to this relic for so long, and it is baffling. Different people hit their productivity peak at different times. The Atlantic noted that many people have internal clocks that don't work with a nine-to-five schedule. With any luck, COVID-19 will destroy this outdated standard for good.  By nature,…