Sales Process

Do your sales reps often seem disengaged during meetings and underperform on targets? As a sales leader, have you noticed a lack of trust as a growing issue hampering productivity? This lack of trust and engagement may stem from insufficient transparency and communication from leadership.  One study has shown that effective communication can lead to a 72% increase in productivity, a 63% increase in customer satisfaction, and a 60% increase in employee confidence. Having a sales communication strategy is key for managing sales teams. When sales managers share goals, context, metrics, and insights openly, they demonstrate respect which builds trust.  Let’s take…

Did you know that the average time spent watching online videos has surged over the past five years, and this trend shows no signs of slowing down? Salespeople can leverage this user behavior by creating informative sales videos showcasing their brand, products, or services. While using video for sales is an effective tool for online engagement, its utility extends beyond digital platforms. It serves as a valuable asset throughout the entire sales process, including face-to-face interactions. From initial contact to post-sale support, video serves as a dynamic medium to facilitate communication and relationship-building.  more effective and memorable customer interactions.  Let’s explore…

The world of medical sales is filled with opportunities for outside sales reps. According to the latest statistics, in the United States, there are over 119,349 medical sales reps currently employed in the industry. Medical sales can involve a lot more than your traditional sales job. You have to understand critically important equipment, train medical professionals, and keep on top of regulatory requirements. All while attempting to amplify your sales pipeline.  In this blog, we’ll take a deep dive into the world of medical sales, giving you a sneak peek behind the curtain of how reps spend their days, interact…

Lead generation is one of the most critical components of outside sales. Fresh leads are the lifeblood of any successful outside sales operation and to keep it running smoothly, you need to know how to not only acquire a large number of leads but to attract high-quality ones that have high probabilities of conversion. So with that being said, we’ve brought you some of the best ways to optimize B2B lead generation and the best practices to get you started.