Sales Management

When contemplating sales enablement, many business leaders immediately think of training and coaching. In reality, however, a successful enablement initiative also requires effective use of technology and for salespeople to be provided with the right content at the right time, in order to carry out their role to the best of their ability. Essentially, this means that your sales collateral - the materials you produce to assist your sales team - can go a long way towards deciding how successful your enablement strategy is. In this article, we explore the different types of collateral that empower reps and allow…

Your sales team's performance determines how profitable you are each quarter. No surprise there, tracking sales performance has always been important. But what sales KPIs should you be tracking? What’s a KPI? Key performance indicators are numeric values that help you measure performance. KPI monitoring helps you evaluate your organization and make data-driven decisions (the best kind). KPIs are often called business indicators or performance indicators. A few examples of KPIs: Sales Growth Monthly Recurring Revenue Operating Cash Flow Net Profit Margin Planned Value Types of KPIs Defining effective KPIs from the beginning helps your team stay actionable during performance…

Just think. If you improve by 1% everyday, in 1 year your efficiency would increase 365%. That is the philosophy of Kaizen (改善), Japanese for continual improvement.  Using Kaizen as a sales strategy will consistently improve your daily tasks by reducing waste and unreasonable work methods. As a result, Kaizen coaxes out good quality and optimal efficiency. Kaizen works because small changes are easier to make than big changes, and thus more successful. Over time those small changes create big results One small change at a time. That's all it takes to enhance your productivity and sales strategy. How…

There are generally two types of sales. Your sales process might involve a bit of both. Narrowing down the elements you rely on from each will show you what your sales training should focus on. Transactional - a sale that is simple and short-term. These types of sales require less trust from the consumer. The buying decision is heavily influenced by impulse. The elements of a transactional sale to keep in mind: Sale based on price, features, and availability Buyer’s enjoy comparing and negotiating, price shopping Sell in high volume at low price Requires customers ready to buy now Transactional sales are less complex. They involve commodities and impulse…