Sales Productivity

One thing that every sales team needs to prioritize is customer service. Customer service is the voice and face of the company, especially when it comes to outside sales.  Your salespeople represent the company in the eyes of the clients. As such, inappropriate handling of clients can damage the reputation of a company.  While small businesses are expected to provide excellent customer service, not all of them train their teams well enough to do so.The quality of customer service that an organization offers can break or build a new relationship with potential clients.   The following are tips that can be…

Sales meetings are extremely important for every business, regardless of the industry.  In these meetings, the sales department finds ways to improve its operations to reach the company’s goals. Managers generally use these meetings to ensure that the whole team is on the same page and that reps have all the tools they need to reach their quota.  However, sales team meetings often lack direction and purpose. They are usually scheduled at bad times and take too much time away from what sales reps should be focusing on - finding new prospects, meeting with clients and closing deals.  Therefore, it is…

One of the most important aspects of sales is the buyer's confidence in the seller. If a potential client doesn't trust you, how can they trust what you are selling?  A trustworthy salesperson stays top of mind with customers and is the first person prospects go to for a solution. If you’re wondering how to become that type of salesperson, these 5 tips are for you!  1. Listen to Empathize  A vital skill for any salesperson is knowing how to listen to empathize, not listen just to sell.  People are naturally cautious and don’t like to feel that they are…

What Is An USP?  How many times have you stood between two seemingly identical coffee shops, unsure of which you should go to for your morning fix? It’d be easier to decide if one had a distinctive edge. Your choice here will be based on that coffee shop’s "unique selling proposition", or USP. What is a USP? A USP is a statement of the central features that differentiate your product from homogenous competitors, and pulls clients in. In saturated markets, prospects will likely have a hard time deciding between options. Your job is to assist them by having an obvious,…