Lead Generation

In the cutthroat world of sales, where internet leads vanish faster than a bad phone signal in the wilderness, many reps ask the question: what turns flaky inquiries into locked-in appointments and closed deals? Sales powerhouse Chris Smith answers: A dialed-in conversion code. Drawing from his days slinging sales at Quicken Loans and scaling his co-founded company Curaytor to $15M in ARR without a single VC dollar, Chris joined host Steve Benson to unpack tactics from his USA Today bestselling book, The Conversion Code. Expect no-fluff blueprints for pattern interrupts, objection jujitsu, and trust-building that make leads basically beg…

If you’ve been in sales for any amount of time, you understand that no two customers are alike. Whether you're in B2B sales or outside sales, success depends on having a versatile set of sales techniques.  Understanding and mastering various selling strategies can help you close more deals, retain clients, and thrive in any sales environment.  In this guide, I'll explore some of the best tried-and-true sales tactics and sales tips to sharpen your skills and make you a better salesperson.

“The secret to real sales success is building strong, respected, relationships that earn you the right to ask for referrals. But less than 5 percent of organizations have a disciplined, measurable, and reliable referral system.” - Joanne Black, Referral Selling Authority & Author  Say it louder for the people in the back - real sales success comes from a reliable referral system. You may feel that you are doing just fine without a sales referral program, but let’s take a look at some statistics around non-referral vs referral sales methods:  Only 2% of cold calls result in an appointment. That’s a…

The paradigm of sales prospecting is shifting. Partly, this is a response to the global pandemic that swept the world in 2020, but it’s also down to technological advancements.  Video prospecting—that is, using videos as part of the sales process—has taken off in recent years. This dynamic approach has gained traction among the most forward-thinking sales teams.  The versatility of video prospecting knows no bounds. You can use it to introduce yourself and your brand to prospects, nurture leads, and deliver product demos.  What’s even better is that it can be used on any of your existing sales channels. Whether…