Communication

We are living in the age of the customer. The modern buyer has nearly unlimited access to customer reviews and product information. It does not matter if you are in sales or marketing, a customer-centric mindset is essential. To develop an organizational culture that puts the customer at the heart of everything you do both sales and marketing must align with the customers’ needs and pain points. Therefore, sales and marketing must join forces and understand each other better to optimize every step of the buyer’s journey and make it 100% customer-focused. As Jill Rowley, chief evangelist and an expert…

Salespeople do more these days than just sell. They are critical thinkers, problem solvers, and some of the best conversationalists you’ll ever meet. With business changing from products to services, and with more complex selling strategies emerging, the sales profession has changed dramatically over just the past few years. All jobs and professions have unique tricks and tips that can lead to success. Knowledge and mastery of critical skills are what differentiates the best from just average. The difference between the best and just average in sales is all about communication. It’s important to remember that no two customers will…

Remote sales teams are becoming increasingly common due to access to larger talent pools, improved productivity, and increased cash flow. Managing a remote sales team is a dynamic task, and successful management of them requires a different approach than in-house employees. Make sure you avoid these 8 crucial mistakes as a remote sales manager so that your whole sales team crushes their quota. 1. Not Checking in Regularly Remote sales teams need just as much attention and motivation as in-house employees. Checking in regularly with your team shows them you’re an empathetic manager and helps keep them on task. However, keep…

When it comes down to selling, having empathy is one of the most important skills to have if you want to increase sales and build better relationships with your customers. Developing empathy in sales will give you a better understanding of your customers’ needs, their motivations behind using your products and services, and the way they want to be treated by you and your company. This is a surefire way to improve your business relationships and provide your customers with top-quality service.  As a result, you will be able to put yourself in your customers’ shoes and treat their problems…