3 Powerful Sales Presentation Tips to Close the Deal

Have you ever walked into a sales meeting feeling like your sales presentation might put the audience to sleep instead of closing the deal? 

Crafting a powerful sales presentation is like having a secret weapon. 

Forget just throwing information at people. Your visual performance must be attention-grabbing and address your audience's pain points. 

Luckily, you don't need to be a born presenter to create a presentation that packs a punch. 

We’ve gathered the best sales presentation tips that will elevate your pitch and help you increase your close rate.

Let’s check them out!

sales presentation

Secrets to Crafting a Powerful Presentation That Seals the Deal

A well-structured sales presentation can be a game-changer in the closing process. 

A killer sales pitch enables you to involve your audience in the conversation. You’re not just bombarding them with facts. You want them to participate so they feel they are part of the purchasing decision also, which they are!

By painting a clear picture of how your product is their hero, you are way more likely to hear, “Yes, we will take it.”

According to research, the first three slides of your presentation can make or break the deal. 

If you manage to present the data in an appealing way, you can attract about 80% of the total readers, close deals, and increase the overall income. So nailing your initial sales presentation is clearly worth the effort.

1. Craft Your Sales Presentation Outline

Before diving headfirst into designing slides, you should establish a solid foundation for your sales presentation. This is where a well-defined outline comes into play.

Determine Target Audience

Knowing your audience is the cornerstone of crafting an impactful presentation. You must know the answers to the questions:

  • Who are you speaking to?
  • What are their pain points?
  • What are their needs and aspirations?

Tip: Research your prospect's company, industry, and role. Tailor your presentation to address their specific context and demonstrate how your product or service directly benefits them. 

Example: If you're a medical sales rep selling medical devices to healthcare providers, focus on how your products can improve patient outcomes, streamline clinical processes, and ultimately enhance the efficiency and profitability of their medical practice.

Take a look at this guide that shows you how to identify your prospects' pain points!

Set Clear Objectives

What do you want to achieve with your sales presentation? Do you aim to secure a purchase commitment, schedule a follow-up meeting, or simply generate interest? By defining clear objectives, you can stay focused on landing the deal.

Tip: Set SMART goals for your presentation. They should be:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound
smart goals

Example: Your SMART goal could be “to secure a signed contract for the enterprise package within two weeks of the presentation.”

Structure Your Sales Presentation

The structure of your presentation plays a vital role. It keeps your audience engaged and delivers your messages logically and effectively. Here is a classic, yet highly efficient, structure to follow:

  • Introduction: Briefly introduce yourself, your company, and the topic of your presentation. Capture attention with a compelling hook, such as a statistic, anecdote, or thought-provoking question.
  • Problem: Clearly define the problem your target audience faces and how it impacts their business.
  • Solution: Introduce your product or service as the solution to the identified problem.
  • Benefits: Highlight the specific benefits and value your offering provides.
  • Social proof: Showcase testimonials, case studies, or data demonstrating the success your product or service has achieved for other clients.
  • End memorably: Leave a lasting impression with a strong call to action and a clear summary of your value proposition.

Tip: Utilize the “Problem-Agitate-Solve (PAS)” framework to structure your presentation. Here is what you should include:

  • Describe the problem your audience faces
  • Create a sense of urgency by emphasizing its negative consequences
  • Present your product or javascript:void(null);service as an effective solution
pas framework

Utilize Visual Aids Effectively

Avoid overloading your slides with text. 90% of the information transmitted to the brain is visual.

Integrate compelling visuals such as charts, graphs, images, and videos to break up the text, illustrate key points, and capture the audience’s attention. Remember, translate Google Slides into the language of your audience if you present internationally.

Tip: Use Google Slides online to easily create visually appealing presentations with pre-designed templates and drag-and-drop functionalities. 

Example: Instead of listing data points, use a captivating infographic to showcase key statistics about the marketing automation industry.

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2. Create Compelling Deal Slides

Your presentation slides are the visual backbone of your pitch. Here is how to ensure they communicate effectively.

Design Appealing Slides

  • Use high-quality visuals: Invest in professional graphics or royalty-free images that are relevant and visually appealing. 
  • Choose a clear and consistent color scheme: Maintain a professional and visually pleasing aesthetic throughout your slides.
  • Mind the font size and type: Ensure fonts are large enough to read comfortably and choose easy-to-read types like Arial or Helvetica.

Tip: Leverage online design tools like Canva to create professional-looking slides without graphic design expertise.

The most effective fonts for a powerful presentation:

Sans-Serif Fonts

  • Arial (offers good readability)
  • Calibri (allows for a clean and professional appearance)
  • Verdana (known for its high legibility, ideal for text-heavy slides)
  • Lato (a versatile font with a wider character spacing, improving readability on screens)

Serif Fonts

  • Garamond (offers a timeless feel, suitable for presentations focusing on tradition and heritage)
  • Times New Roman (offers a formal appearance)
  • Georgia (designed for clarity on digital screens)
  • Baskerville (refined typeface that works well for both body text and headlines)

Use Storytelling Techniques to Engage Your Audience

People connect with stories. Add a piece of content into your presentation that will resonate with your audience and illustrate your product or service' impact. Consider including:

  • A brief narrative
  • Anecdotes
  • Case studies
  • Customer testimonials

Take a look at this Badger Sales University course with storytelling expert Park Howell who teaches you how to use the power of story in your sales pitch!

Highlight the Benefits and Value Proposition of Your Product or Service

Avoid listing features. Do the following:

  • Explain why the product features matter
  • Connect them to the specific benefits your audience will experience
  • Frame your message around the challenges and goals of your audience
  • Use their terminology and pain points to demonstrate understanding
  • Help your audience visualize success
  • Use storytelling and examples to illustrate how your offering can transform their situation

Have you ever worried about showing up late to that all important sales presentation? 

With a sales tool like Badger Maps, you can automatically plan, route, and maximize your time in the field, cutting down driving time by 20% and ensuring you are never late to another meeting again.

With core features such as route optimization, lead generation, map visualization, and automated data gathering from the field, Badger Maps helps you save time on your daily planning, maintain better relationships with customers, and get organized. 

Sales teams have reported that they sell 22% more and drive 20% less when using Badger Maps, in fact, the average team of 10 reps sells $936k more the year they start using the app.


"After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue."

Brad Moxley

Business Development Manager, Cutter & Buck

Badger Maps also allows you to mobilize your CRM, providing instant access to important customer information as you work in your territories. You can sync and leverage data in your CRM, all from your mobile device.  

You can also enable a two-way, real-time native integration with the most popular CRMs such as HubSpot, Salesforce, Microsoft Dynamics, Zoho, Insightly, NetSuite, and many more

Additionally, field sales teams increase their CRM usage by 50% when using Badger Maps.

Badger Maps reduces sales reps’ average drive time by 20% and frees up an average of 8 hours a week.   

Sign up for a free trial today or schedule a demo and make sure you’re never late to a sales presentation again!

Drive 20% Less. Sell 20% More.

3. How to End a Sales Pitch on a Strong Note

A powerful conclusion leaves a lasting impression and paves the way for the next step. Here are key strategies to writing one:

Summarize Key Points and Reiterate Your Value Proposition

Briefly summarize the key points of your presentation and reiterate the unique value your product or service offers. Show how your solution addresses their pain points. 

For example:

“We highlighted the unique AI-powered analytics capabilities of our platform. Unlike competitors, we provide real-time insights that empower you to make data-driven decisions and optimize your business strategies.”

Generate a Call to Action

Avoid leaving your audience wondering what is next. Outline the desired call to action, whether it is scheduling a demo, requesting a quote, or initiating a trial period. Make it easy for them to take the next step toward closing the deal.

Create a Sense of Urgency or Incentive for Closing the Deal

Urgency generates 332% higher conversion rates

increase sales

Consider offering a limited-time incentive or highlighting the potential consequences of delay. For example:

  • Scenario: You present to a company struggling with high customer churn.
  • Urgency: We understand that customer retention is a top priority for your company. According to a recent study, a 5% reduction in churn can boost profits by up to 125%. Using our customer loyalty program allows you to reap the benefits immediately.
  • Incentive: In addition to the long-term benefits, we are currently offering a special discount of 15% for companies that sign up within the next 30 days. It can help you get started with a minimal upfront investment.

Thank Your Audience and Express Enthusiasm for Potential Partnership

Express sincere gratitude to your audience for their time and attention. Conclude by showing your willingness for a partnership. Emphasize your desire to move forward in the sales process. For example:

“Thank you for your time today. It has been a pleasure discussing how [your product/service] can address your specific needs at [company name]. We are confident that our solution will improve your [here, you should list the key benefit area]. To get started, we'd be happy to offer a free trial with no upfront commitment. Would you be interested in scheduling a demo next week to explore the platform in more detail?”


Crafting a powerful presentation to close a deal is a form of art. 

Crafting killer content takes some planning, practice, and a sprinkle of experience. Use these tips to build high-quality presentation material, produce messages that sell, and close your sale deals quickly.

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