Sales makes the world go round. You could be selling yourself at an interview, selling your product over the phone or field salespeople could be meeting clients on the road. Sales is a never ending cycle that goes on and on. The way we sell changes over the years, months and even weeks. Below I have laid out some inbound marketing tips to help transform your sales team. Let’s start with some interesting facts that highlight the importance of inbound marketing: The Content Marketing Institute reports that 8 out of 10 people identify themselves as blog readers, and 23% of…
Hard work beats talent in sales. Is that really true? Some may think that success is only for those who are naturally talented, people who are “born lucky”. We all agree that parents, teachers and trainers can’t teach you how to persuade and close. It’s true. Talent cannot be taught, but it can be built and fostered. That’s what the best sales managers do. And what about people that are not naturally gifted? Well, they’ll have to work harder but they’ll eventually get to the top. Have you ever noticed how naturally talented people are often unsuccessful? People with…
How Emotions Influence Sales Decision Making How do you make decisions? Most people claim they make decisions rationally. The truth is, we decide with emotion and justify our decisions with logic. Have you been to Starbucks this week? Why did you choose Starbucks and not the cheaper cafe next door? It’s not because of better coffee or friendlier staff, but the feeling Starbucks sells along with its drinks. Modern design and fancy names, the social acceptance you get from your visit because all the cool kids go there, and the reassurance that you get the same product wherever you go are…
A week of hectic travel leaves you tired and frustrated. Here are three steps to get organized and ensure success on your next sales trip: 1. Plan Ahead In order to get ahead of the competition, you need to be efficient. By creating optimal routes and sticking to them, you'll steer clear of stressful situations during the week. Cutting your driving by 20% means crushing your quota while everyone else is still on the road. And since you can store your routes in an iCal, Outlook, or Google calendar, you'll know exactly what's on tap every day of the trip. 2. Track your Progress You shouldn't count…
As a field sales rep, you’re well experienced in the art of conversation. Sales is the act of bringing someone over to your side, and conversation is the best way to do that. A solid conversation creates action - it means a monthly quota met, a year-end bonus, and a happy customer. In a sense, every conversation is selling something; an opinion, suggestion, story, or idea. Salespeople require the skills to make this happen more than anyone. But outside of being charming and putting customers at ease, there are ways you can subtly sell more than you ever thought possible…
Sales makes the world go round. You could be selling yourself at an interview, selling your product over the phone or field salespeople could be meeting clients on the road. Sales is a never ending cycle that goes on and on. The way we sell changes over the years, months and even weeks. Below I have laid out some inbound marketing tips to help transform your sales team. Let’s start with some interesting facts that highlight the importance of inbound marketing: The Content Marketing Institute reports that 8 out of 10 people identify themselves as blog readers, and 23% of…
Hard work beats talent in sales. Is that really true? Some may think that success is only for those who are naturally talented, people who are “born lucky”. We all agree that parents, teachers and trainers can’t teach you how to persuade and close. It’s true. Talent cannot be taught, but it can be built and fostered. That’s what the best sales managers do. And what about people that are not naturally gifted? Well, they’ll have to work harder but they’ll eventually get to the top. Have you ever noticed how naturally talented people are often unsuccessful? People with…
How Emotions Influence Sales Decision Making How do you make decisions? Most people claim they make decisions rationally. The truth is, we decide with emotion and justify our decisions with logic. Have you been to Starbucks this week? Why did you choose Starbucks and not the cheaper cafe next door? It’s not because of better coffee or friendlier staff, but the feeling Starbucks sells along with its drinks. Modern design and fancy names, the social acceptance you get from your visit because all the cool kids go there, and the reassurance that you get the same product wherever you go are…
