Steven Dew's Posts

Every industry and persona is different, but understanding how to sell to doctors takes particular nuance. When your target market - doctors, nurse practitioners, and PAs - put patient care first, success hinges on blending medical expertise with current digital realities: Like telehealth use in over 40% of visits and AI being adopted by healthcare orgs at 2.2x the rate of the rest of the economy.  This guide, drawn from interviews with a primary care physician (who sees at least five reps a week!), a pharma specialist, an orthopedic device pro, and an animal health sales rep, distills timeless…

AI isn’t coming - it’s already here. From automated research to predictive prospecting, sales-centric AI is rapidly redefining how reps and managers work, communicate, and close deals. To understand what’s changing and how to adapt, I reached out and asked 12 respected sales experts to weigh in: “How is AI changing sales in 2026, and how should reps adapt?” Their insights reveal a future where sales reps are assisted by AI - or left behind. But not to worry, these experts will help you navigate AI in B2B sales, uncover top sales AI strategies, and overall, understand how to use AI…

You may have read his acclaimed book, Never Split the Difference or heard one of his Harvard lectures on negotiation. But here, Chris Voss brings his FBI-honed tactics to transform how you approach and close sales deals.  Drawing from his 24 years as an FBI hostage negotiator and his work as CEO of the Black Swan Group, Chris Voss sat down and shared game-changing negotiation strategies with Badger Maps CEO Steve Benson. Far from splitting the difference, Voss’s approaches leverage emotional intelligence, tactical empathy, and counterintuitive techniques to help salespeople close deals faster and smarter.  I’ve taken the liberty…

Question: Besides their status as the largest companies in their respective industries, what do Caterpillar, Microsoft, and Staples have in common?  Caterpillar manufactures countless types of industrial heavy machinery, Microsoft is famous for its suite of tech-focused solutions, and Staples provides a myriad of office supply essentials. So where is the similarity?  Answer: Each of these business giants have achieved their massive success by selling their products to other businesses - they are B2B sales masters. Whether you're a startup looking to scale or an established enterprise looking for new avenues of revenue, understanding the ins-and-outs of B2B sales can…