Outside Sales Talk Podcast

John led sales in large IT providers for 39 years. Since 2004, John has worked with B2B selling organizations to transform the way they sell. John is passionate about enhancing professionalism in sales and this led him to found Sales Leader Forums and Sales Masterminds APAC. He’s also co-authored a sales novel, The Wentworth Prospect, which focuses on young salespeople from startup software companies attempting to sell to large corporations. In this episode, John talks about the challenges small businesses face when selling to large organizations.

Kris is the CEO of Sendoso, a Sending Platform for corporate gifting that’s been growing rapidly over the last few years. He is a California native with around 10 years of sales experience. As a former salesperson, he really understands how to interact with clients and what really makes the sale. In this episode, Kris talks about his experience as an AE and how AEs can create the ultimate sending strategy.

Jason is a leading authority in culture change programs and an expert at creating high-performance, high-profit, and "Best Place to Work" cultures. He’s also an award-winning author and has won 5 international Stevie Awards for his training programs. In this episode, Jason talks about some of the topics from his recent book: The Mindset of a Sales Warrior.

Melinda Emerson, also known as the SmallBizLady, is a sales expert who has dedicated her career to end small business failure. Using her 20 years of experience as an entrepreneur, She has taken all that she’s learned to educate people on all things small business. Melinda is also a bestselling author and runs a consulting firm. In this episode, Melinda talks about the essence of understanding your customers and tailoring your solutions to their needs to create win-win solutions.