Park Howell is the host of The Business of Story podcast, which talks about the art of storytelling in sales. In addition to hosting The Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, Park has also authored two books: Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging, co-authored with Dr. Randy Olson. In this episode, Park talks about the main aspects shared by art and communication, and the power of brand storytelling to increase the numbers of your business.
Paul Andrew Smith is a world-leading expert on organizational storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. He is a national bestselling author of several books that revolve around storytelling – his work has been featured in the Wall Street Journal, Time Magazine, Forbes, and more. In this episode, Paul discusses the importance of storytelling in the sales process and how stories can get people’s attention, build trust, and close a sale.
Dominick Cappuccilli is the founder and CEO of The Clean Sellconsulting firm which has helped hundreds of executives tell a better sales story and build their sales efforts from the ground up. Dom demystifies what really goes into a successful sales pitch and shares how he closed every deal for 2 years in his previous sales job. Learn his 4 step strategy to craft your sales story and deliver the perfect pitch!
Listen to all the Outside Sales Talk Episodes


We'd love to hear from you!
Share your podcast topic ideas and feedback by emailing us at feedback@outsidesalestalk.com.
If you like the show, make sure to leave us a review!
Looking for our logo?
Grab a Zip packed with our logo in PNG and EPS formats.
Get Started now with a free trial of Badger Maps, no credit card required!
free trial